A Beasley ‘Coyote’ Talent Ready For A Wider Orbit

Why It Matters

The partnership demonstrates how traditional radio can leverage cloud‑based, browser‑driven platforms to boost operational agility and stay relevant in a digital‑first media landscape.

Key Takeaways

• Beasley Media uses WideOrbit Aurora to broadcast live from NAB Show
• Shawn Stevens hosts his regular KCYE‑FM shift from WideOrbit booth
• Browser‑based Web Studio enables remote control of AM/FM stations
• Integration promises operational flexibility across Beasley’s national market

Pulse Analysis

The radio industry faces mounting pressure to modernize as listeners gravitate toward streaming and on‑demand audio. Beasley Media Group, one of the nation’s largest AM/FM owners, is addressing that challenge by partnering with WideOrbit, a long‑standing broadcast‑software provider. By placing its Program Director, Shawn Stevens, in the Central Hall of the Las Vegas Convention Center during the NAB Show, Beasley is turning a traditional on‑air slot into a live product activation that underscores the shift toward cloud‑native workflows.

WideOrbit’s Aurora platform powers the demo through its Web Studio interface, a browser‑based solution that lets users schedule, playout, and monitor content without a dedicated workstation. Stevens will operate KCYE‑FM’s broadcast remotely, using the Live Mic feature to inject real‑time commentary from the booth. This setup eliminates the need for physical studio infrastructure at events, reduces latency, and offers instant scalability for multiple stations. For broadcasters, the ability to manage linear audio from any internet‑connected device translates into lower overhead and faster response to market demands.

The broader implication is a redefinition of what “radio” looks like in the 2020s. As advertisers seek measurable, cross‑platform reach, stations that can seamlessly blend traditional over‑the‑air delivery with digital tools gain a competitive edge. Beasley’s move signals to the industry that cloud‑based automation and remote operation are no longer experimental but essential for future growth. Stakeholders—from program directors to ad sales teams—should watch how such integrations influence audience engagement, cost structures, and the overall viability of linear audio in a streaming‑dominated world.