Broadcast Radio Launches Split Voice Tracking

Why It Matters

The capability lets broadcasters deliver market‑specific audio without extra production resources, driving higher listener relevance and advertising revenue.

Key Takeaways

• Split VT records distinct voice links for each regional split
• Placeholders and navigation streamline presenter workflow across splits
• Consistent track lengths keep split transmission paths synchronized
• Available in‑studio and via Myriad Anywhere for remote production

Pulse Analysis

Split transmissions have become a staple for radio groups that need to serve multiple markets from a single master feed. Traditionally, stations faced a trade‑off: either broadcast a generic voice track to all regions or invest in separate production crews to localize content. This approach often led to higher costs, longer turnaround times, and occasional timing mismatches that could disrupt ad breaks or program cues. As audiences demand more relevant, market‑specific messaging, the industry has been searching for a technology that bridges the gap between centralization and localization.

Broadcast Radio’s Split Voice Tracking (Split VT) directly addresses those pain points. Integrated into the Myriad Playout & Automation suite, the feature lets presenters embed placeholders in the log, add notes, and jump between split points with a single click. It also enforces consistent voice‑track lengths across regions, ensuring that split paths stay in sync and that ad pods remain aligned. Crucially, the tool works both on the studio console and remotely through Myriad Anywhere, meaning talent can produce localized links from any location without sacrificing quality or timing. The result is a streamlined workflow that reduces the need for multiple editing passes while expanding the amount of localized content a station can realistically produce.

The broader implications for the radio market are significant. By lowering the barrier to hyper‑local audio, broadcasters can more effectively sell region‑specific advertising, improve listener engagement, and compete with digital platforms that already offer granular targeting. The upcoming demo at the NAB Show signals that Split VT may quickly become a benchmark feature for automation vendors. As more groups adopt split‑aware playout systems, we can expect a wave of customized voice‑overs, localized promos, and even real‑time regional updates, all delivered without inflating operational budgets.