Curtis Sliwa Joins Larry Mendte for WOR Mornings

Why It Matters

The pairing blends Sliwa’s polarizing political voice with Mendte’s journalistic credibility, potentially reshaping New York’s competitive morning‑drive ratings and offering advertisers a high‑impact platform.

Key Takeaways

• Curtis Sliwa returns to radio on WOR mornings
• Show co-hosted with veteran broadcaster Larry Mendte
• Debuts March 9, 6‑10 am weekday slot
• Natalie Vacca appointed executive producer
• Sliwa’s mayoral run adds political edge

Pulse Analysis

After a high‑profile mayoral campaign, Curtis Sliwa is back behind the microphone, this time on iHeartMedia’s WOR 710 AM. The former WABC host will share the 6 a.m.‑10 a.m. morning drive with veteran journalist Larry Mendte, launching the duo’s program on March 9. Sliwa’s radio roots trace back to a 1971 interview on WOR, making his return a full‑circle moment that the station is banking on to attract both longtime fans and listeners drawn to his outspoken political commentary. The addition of award‑winning producer Natalie Vacca promises a polished, news‑heavy format.

WOR’s decision taps into a shifting New York talk‑radio landscape where political branding drives ratings. By pairing Sliwa’s combative style with Mendte’s seasoned reporting, the station aims to capture a broader demographic that includes both conservative listeners and centrist news seekers. Competitors such as WABC and AM 770 WFAN have long dominated the morning drive, but the Sliwa‑Mendte team brings fresh controversy and local relevance that advertisers covet. Early‑day ratings will reveal whether the blend of opinion and hard news can outpace established rivals.

The move reflects a broader trend of political figures transitioning to media platforms to shape public discourse. Sliwa’s mayoral bid gave him national exposure, and his return to radio provides a conduit for continued influence without holding office. For iHeartMedia, the high‑profile pairing offers premium inventory for national advertisers targeting engaged, civically‑active audiences. As the show settles, industry watchers will monitor its impact on listener loyalty, ad rates, and whether other former candidates will follow suit, further blurring the line between politics and broadcast.