Dawn of ‘A New Day’ at Mid-West Family’s Magic 98 in Madison

Why It Matters

The pairing leverages deep local talent to strengthen listener loyalty and attract advertisers seeking community‑aligned content. It also highlights radio’s role in promoting social causes through on‑air platforms.

Key Takeaways

• Lanette Hansen joins Charlotte Deleste for new morning show
• Show launches on Magic 98 (WMGN) in Madison
• Deleste brings nonprofit advocacy and TV experience
• Program emphasizes community service and local storytelling
• Mid‑West Family expands local content to boost engagement

Pulse Analysis

Radio stations across the United States are re‑evaluating their morning line‑ups to stay competitive against streaming services and podcasts. Mid‑West Family’s decision to introduce a locally produced show reflects a broader industry shift toward hyper‑local content that cannot be replicated by national syndication. By anchoring the program on Magic 98, a well‑established Top‑40 outlet in Madison, the company aims to deepen its market penetration and reinforce brand relevance among younger demographics who value authenticity and community connection.

Lanette Hansen brings two decades of on‑air experience, known for her quick laugh and warm energy that makes listeners feel like they’re catching up with a friend. Charlotte Deleste, a former WISC‑TV anchor, adds a journalistic edge and a personal commitment to families of children with special needs through her nonprofit, Gio’s Garden. Their combined skill sets create a dynamic that blends entertainment with purpose‑driven storytelling, positioning the show as a platform for both humor and heartfelt community advocacy.

For advertisers, the show offers a unique opportunity to align with a program that emphasizes “doing something good,” resonating with socially conscious consumers. Local businesses can tap into the hosts’ credibility and the show’s focus on charitable initiatives to enhance brand perception. Moreover, the partnership underscores a growing trend where broadcasters integrate nonprofit messaging into daily programming, fostering deeper audience engagement while supporting community causes.