Disney+ Taps Daniel Burman as Latin America Original Content Head

Why It Matters

Burman's appointment signals Disney's push to expand locally produced, globally resonant content in Latin America, strengthening its competitive edge against streaming rivals.

Key Takeaways

• Burman starts March 25 as Disney+ LATAM content head.
• Will oversee creative development and talent cultivation across markets.
• Former founder of Oficina Burman, Netflix Argentina series producer.
• Aims to integrate Latin stories into Disney's global slate.
• Supports Disney's strategy to compete with streaming rivals in LATAM

Pulse Analysis

Disney+ has been accelerating its investment in regional storytelling, and the appointment of Daniel Burman marks a decisive step toward a more localized content pipeline in Latin America. Burman’s résumé—founding the award‑winning Oficina Burman, delivering Netflix’s first Argentine original series, and co‑founding BD Cine—gives him a rare blend of creative credibility and entrepreneurial know‑how. By reporting directly to Eric Schrier, head of Global Original Television Strategy, Burman will align Latin American productions with Disney’s broader brand objectives while preserving the distinct cultural voice that resonates with local audiences.

The new role gives Disney a dedicated champion to scout emerging writers, directors, and producers across Brazil, Mexico, Argentina, and smaller markets. Burman’s mandate to “cultivate new talent” is likely to translate into co‑production deals, mentorship programs, and faster green‑lighting of series that reflect regional nuances. Existing Disney+ LATAM titles such as ‘The Worst Trip Around the World’ and the Emmy‑nominated ‘Argentina ’78’ will benefit from a more coordinated slate, while upcoming projects like ‘Dear Killer Nannies’ can leverage Disney’s distribution muscle to reach global festivals and audiences.

From a business perspective, strengthening the local content library is essential for Disney+ to retain and grow its subscriber base in a market dominated by Netflix and Amazon Prime Video. Original series rooted in Latin American experiences can drive higher engagement, lower churn, and open ancillary revenue streams through merchandising and format licensing. Burman’s track record of creating content that “travels globally” suggests Disney will aim for shows that perform both regionally and internationally, positioning the platform as a cultural bridge and reinforcing its competitive foothold in the fast‑growing LATAM streaming landscape.