Do You Own Your Home—Or Does It Own You? Angi Launches “Own It with Angie Hicks,” A Podcast That Coaches Homeowners on the Decisions No One Tells You About

Why It Matters

The podcast expands Angi’s reach beyond a service marketplace, positioning the brand as a trusted advisor and deepening engagement with a lucrative, younger homeowner segment.

Key Takeaways

• Angi launches “Own It with Angie Hicks” podcast
• Biweekly episodes feature experts like Tarek El Moussa
• Podcast targets younger homeowners driving home‑project spending
• Hosts discuss renovation vs. moving, ROI, and prioritization
• Extends Angi’s brand from marketplace to homeowner education

Pulse Analysis

The home‑services industry is entering a content‑driven era, where platforms that merely match contractors with jobs are adding educational layers to retain users. Angi, long known for its extensive network of vetted pros, is leveraging this shift by launching a podcast that tackles the emotional and financial complexities of home ownership. By providing actionable insights alongside its marketplace, Angi differentiates itself from competitors that focus solely on transaction facilitation, creating a more holistic customer journey.

“Own It with Angie Hicks” taps into a growing appetite for on‑demand expertise among millennials and Gen Z homeowners, who now account for a sizable share of home‑improvement spend. The podcast’s guest roster—ranging from HGTV’s Tarek El Moussa to financial educator Tiffany Aliche—covers the full spectrum of decisions homeowners face, from budgeting to design trends. This aligns with Angi’s State of Home Spending Report, which shows younger buyers allocating larger portions of their discretionary income to renovation projects, making the content highly relevant and timely.

Strategically, the series serves as a brand‑building vehicle that can drive higher conversion rates on Angi’s core platform. Listeners who trust the advice delivered by a familiar co‑founder are more likely to turn to Angi when they need to hire professionals, boosting lead quality and lifetime value. Moreover, the podcast creates new advertising and sponsorship opportunities, opening ancillary revenue streams while reinforcing Angi’s position as the go‑to resource for every stage of the home‑ownership lifecycle.