ESPN Announces New Original Series “Where It Lies”

Key Takeaways

• Series spotlights public golf’s cultural diversity
• Episodes link courses to local food, music scenes
• Premiering on ESPN App, boosts Disney+ bundle usage
• Features historic venues like Van Cortlandt, Rancho Park

Pulse Analysis

ESPN’s entry into niche sports storytelling reflects a broader industry shift toward original, platform‑first content. As streaming giants vie for attention, networks are leveraging untapped subcultures—like public golf—to differentiate their libraries. "Where It Lies" positions ESPN as a curator of authentic, community‑driven narratives, a strategy that can attract viewers beyond traditional sports fans and keep the ESPN App competitive against rivals such as Amazon Prime Video and Apple TV+.

Public golf courses serve as cultural crossroads, blending recreation with local cuisine, music, and history. By framing each venue as a gateway to its city’s unique flavor, the series can reshape perceptions of golf from an elite pastime to an accessible, community‑rooted activity. This narrative may encourage municipal investment, boost tourism, and inspire new participants, especially among younger, diverse demographics who see their neighborhoods reflected on screen.

From a business perspective, the timing aligns with Disney’s push to grow its bundled offering of ESPN+ and Disney+. Exclusive premieres on the ESPN App create a compelling reason for cord‑cutters to subscribe, while the linear ESPN2 airing captures traditional viewers. Advertisers gain access to a targeted audience of sports enthusiasts and culturally curious consumers, opening avenues for localized sponsorships. Success could spawn additional docuseries exploring other grassroots sports, further solidifying ESPN’s role as a storyteller of America’s everyday athletic life.