Forbes Australia Expands Editorial Team

Why It Matters

The staffing boost signals Forbes Australia’s rapid audience growth and its ambition to dominate premium media, offering advertisers and partners access to a high‑value, engaged readership. Strengthening video and lifestyle content positions the brand to capture shifting consumer media habits.

Key Takeaways

• Readership exceeds 450,000 monthly across print and digital
• Print circulation up 21.6% year‑on‑year, fueling ad revenue
• New hires add business, video, lifestyle, and contributor expertise
• Forbes Women’s Summit sold out, boosting event portfolio

Pulse Analysis

Australia’s media market has seen a surge in niche, high‑quality publications, and Forbes Australia is emerging as a leading example. Leveraging the global Forbes brand, the outlet has built a highly engaged audience of over 450,000 readers each month, driven by a mix of print prestige and digital agility. The recent 21.6% year‑on‑year rise in magazine circulation underscores a broader appetite for premium business and lifestyle content, positioning the publication as a go‑to source for affluent professionals and decision‑makers.

The latest editorial expansion reflects a strategic pivot toward multimedia storytelling. By hiring Liam McKeown as head of video, Forbes Australia signals a commitment to short‑form and long‑form visual content that resonates with younger, mobile‑first audiences. Complementary additions—Daniel Van Boom for business reporting, Johanna Leggett overseeing contributors and flagship lists, and Randy Lai focusing on lifestyle—broaden the editorial mix, enhancing depth across entrepreneurship, wealth, and culture. This talent infusion is expected to enrich the brand’s flagship lists and elevate its video‑driven revenue streams, aligning with global trends where visual media commands higher engagement and advertising premiums.

For advertisers and partners, the newsroom growth translates into richer inventory and more precise audience targeting. A larger, diversified editorial team can produce bespoke content, native sponsorships, and event‑centric experiences that attract high‑spending brands seeking exposure to Australia’s affluent, ambition‑driven demographic. As Forbes Australia continues to scale its events and membership ecosystem, competitors will need to match its blend of premium journalism and immersive video to retain market share. The brand’s trajectory suggests it will remain a pivotal platform for brands aiming to connect with high‑value consumers in the region.