Get After It Media to Consolidate Two Multicast Networks

Why It Matters

The consolidation streamlines programming, improves audience targeting and positions Rev’n Action as a broadly accessible independent channel, enhancing GAIM’s competitive edge in the crowded FAST and streaming market.

Key Takeaways

• Rev’n and Action Channel merge into Rev’n Action.
• Rev’n Action combines automotive, outdoor, combat sports programming.
• New FAST channel joins Heartland+ streaming platform.
• Consolidation aims to attract cord‑cutters across major devices.
• GAIM positions Rev’n Action as widely accessible independent channel.

Pulse Analysis

The rise of free‑ad‑supported streaming (FAST) has forced traditional multicast operators to rethink distribution. Get After It Media’s decision to combine Rev’n and the Action Channel reflects a broader industry shift toward fewer, more robust linear streams that can compete with on‑demand platforms. By unifying two niche networks under the Rev’n Action brand, GAIM reduces operational overhead while delivering a clearer value proposition to advertisers and viewers. The move also dovetails with the launch of Heartland+, a consolidated streaming hub that will house multiple GAIM assets, signaling a deliberate pivot from legacy cable carriage to a digital‑first strategy.

Rev’n Action’s programming slate merges established automotive series such as “My Classic Car” with outdoor staples like “Field and Stream” and combat‑sports offerings from United Fight Alliance. This genre‑blending caters to overlapping enthusiast demographics—motorheads, hunters, and fight fans—allowing the channel to sell broader ad inventory without diluting brand identity. The free FAST version, now part of Heartland+, will be available on all major streaming devices, giving cord‑cutters instant access and providing advertisers a scalable, addressable audience that traditional over‑the‑air channels struggle to reach.

Strategically, the consolidation positions Rev’n Action as one of the most widely distributed independent action and automotive channels in the United States. With carriage on platforms ranging from Roku to Amazon Fire TV, GAIM can leverage cross‑promotion across its portfolio, driving viewership to both the linear FAST feed and the on‑demand library housed in Heartland+. As advertisers allocate more spend to measurable, ad‑supported streaming, GAIM’s unified channel offers a compelling inventory that blends niche content with national reach. The success of this model could prompt further mergers among smaller multicast operators seeking scale.