Hear Direct From Leading Broadcasters and Streamers at the CTV Summit 2026

Why It Matters

By positioning connected TV as a measurable performance channel, the summit accelerates advertiser adoption of CTV for ROI‑focused campaigns, reshaping media planning across retail and brand marketers.

Key Takeaways

• CTV Summit 2026 takes place May 14 in London, 200 seats.
• Speakers include Netflix, Channel 4, Sky Media, ITV, and Back Market.
• Event focuses on CTV as measurable, performance‑driven media channel.
• RetailX’s Connected TV 2026 report findings will be discussed.
• Pass grants access to Retail MediaX Europe and FMCG Summit sessions.

Pulse Analysis

The connected‑TV (CTV) landscape has moved from a passive entertainment medium to a data‑driven advertising platform, with household penetration in the U.S. and Europe exceeding 80 percent. Marketers are increasingly seeking the reach of television combined with the targeting precision of digital, prompting a surge in shoppable video and first‑party data integration. RetailX’s CTV Summit 2026 arrives at this inflection point, offering a dedicated forum where broadcasters, streamers and retail brands can align on measurement standards, attribution models and incremental sales lift.

The summit’s lineup reads like a who’s‑who of the industry: Netflix’s Brogane Colclough will outline streaming‑scale audience insights, while Channel 4’s Alex Wright and Sky Media’s David Sanderson discuss practical integration of CTV into commerce workflows. A case study from Back Market demonstrates how refurbished‑tech retailers can reshape narratives and drive conversions through targeted CTV spots. Central to the agenda is the RetailX Connected TV 2026 report, which benchmarks spend, ROI and emerging formats, giving attendees actionable benchmarks for budgeting and campaign optimization.

Beyond individual brand tactics, the event underscores CTV’s role within the broader commerce media ecosystem. By bundling the CTV Summit with Retail MediaX Europe and the FMCG Summit, RetailX creates a cross‑vertical dialogue that links retail media, FMCG marketing and television advertising under a unified growth strategy. As advertisers demand ROAS, incrementality and first‑party data, CTV’s ability to deliver measurable sales outcomes positions it as a cornerstone of omnichannel planning, likely accelerating investment and prompting new partnership models between broadcasters and retailers.