ITV’s Grace Has Returned For Season 6 –⁠ Here’s Where It Was Filmed

Why It Matters

Grace’s return bolsters ITV’s domestic crime‑drama slate and drives subscriber growth for ITVX, while its Sussex location shoots inject economic activity into the region.

Key Takeaways

• Season 6 premiered March 29 on ITV1 and ITVX.
• John Simm returns as Detective Superintendent Roy Grace.
• Series filmed primarily in Brighton and Hove, Sussex.
• Cassian Pewe character absent, signaling new antagonists.
• Plot centers on cold cases and police corruption.

Pulse Analysis

ITV’s decision to renew Grace for a sixth season reflects the broadcaster’s broader push to strengthen its home‑grown drama portfolio amid fierce competition from global streaming giants. The series, based on Peter James’s best‑selling novels, translates literary suspense into a visual format that resonates with UK audiences accustomed to gritty, procedural storytelling. By anchoring the show in a recognizable East Sussex setting, ITV taps into regional loyalty while delivering a product that can be exported to international markets through ITVX and partner platforms. The timing aligns with the network’s effort to attract advertisers during prime‑time slots and to convert linear viewers into digital subscribers.

Brighton and Hove serve as more than a backdrop; they are an economic catalyst for the production. Local crews, hospitality venues, and ancillary services benefit from the sustained presence of cast and crew, generating thousands of pounds in direct spend each filming block. Moreover, recognizable landmarks such as the Brighton Pier create a visual brand that can be leveraged in tourism campaigns, encouraging fans to visit the locations they see on screen. This symbiotic relationship mirrors a growing trend in British television where regional filming hubs receive incentives to keep high‑profile projects onshore, preserving jobs and expertise.

Early social‑media buzz has labeled the premiere episode “excellent,” suggesting that Grace retains its core viewership while attracting new fans through ITVX’s on‑demand model. The platform’s data‑driven recommendations amplify exposure, turning episodic viewers into binge‑watchers and extending the series’ lifespan beyond its Sunday 8 p.m. slot. As the narrative shifts away from the Cassian Pewe arc, the show positions itself for fresh storylines that can sustain audience interest across future seasons. For advertisers and investors, the series represents a reliable vehicle for brand integration and a steady stream of content that supports ITV’s multi‑platform growth strategy.