Lisa Rinna Wants This Traitors Co-Star To Be the Next Bachelorette

Why It Matters

ABC needs a compelling new Bachelorette lead after a high‑profile controversy, and Higgins’ rising profile could attract younger viewers and stabilize ratings. Rinna’s endorsement amplifies Higgins’ visibility across multiple reality platforms.

Key Takeaways

• Lisa Rinna endorses Maura Higgins for The Bachelorette
• Higgins slated for Dancing with the Stars Season 35
• ABC's upcoming Bachelorette season remains unfilled after controversy
• Traitors co‑stars rally behind Higgins' reality TV prospects

Pulse Analysis

Reality‑TV networks increasingly rely on cross‑show promotion to keep audiences engaged, and Lisa Rinna’s public support for Maura Higgins exemplifies that strategy. Rinna, a veteran of both "Days of Our Lives" and "Dancing with the Stars," brings credibility to Higgins, whose recent casting on "Dancing with the Stars" Season 35 already puts her in the national spotlight. By leveraging Rinna’s fan base and social media reach, ABC can generate organic buzz for a potential Bachelorette lead without heavy marketing spend, a tactic that aligns with the industry’s cost‑effective audience‑building goals.

ABC’s decision to pull the latest Bachelorette season after the Taylor Frankie Paul controversy left a leadership vacuum at a critical ratings juncture. The franchise, a staple of summer programming, depends on a charismatic lead to drive viewership and advertising revenue. Maura Higgins, known for her outspoken personality on "Traitors," offers a fresh, millennial‑friendly face that could re‑energize the show’s demographic mix. If ABC were to appoint her, the network could capitalize on her existing fan base while signaling a willingness to embrace bold, unconventional personalities, potentially restoring confidence among advertisers.

The broader trend of reality stars migrating between formats—soap operas, competition shows, and dating series—highlights a fluid talent ecosystem where personalities become multi‑platform brands. Higgins’ upcoming stint on "Dancing with the Stars" will test her appeal in a performance‑based setting, providing valuable data for ABC on her audience draw. Should she transition to "The Bachelorette," the network could benefit from a built‑in narrative arc that spans multiple seasons, boosting cross‑show ratings and deepening viewer loyalty across the reality‑TV portfolio.