New Original “Count My Lies” Goes Into Production

Key Takeaways

• Lindsay Lohan, Shailene Woodley headline Disney's new drama series
• Series adapts Sophie Stava's debut novel, adding literary cachet
• Produced by The Walk‑Up Company, leveraging 20th Television partnership
• Filming underway in New York, images reveal stylish brownstone setting
• Release slated for Hulu and Disney+ globally, expanding Disney's original slate

Pulse Analysis

Disney’s push into premium original drama reflects a broader industry shift toward star‑powered, narrative‑rich content that can attract and retain streaming subscribers. By anchoring "Count My Lies" with A‑list talent like Lindsay Lohan and Kit Harington, Disney aims to capture both nostalgic fans and younger viewers seeking fresh storytelling. The series also leverages the growing appetite for adaptations, turning Sophie Stava’s debut novel into a visual hook that differentiates the platform from algorithm‑driven reality fare.

The production partnership between The Walk‑Up Company and 20th Television underscores Disney’s strategy of blending boutique creative teams with the resources of its legacy studios. Executive producers Isaac Aptaker and Elizabeth Berger bring proven showrunner credentials, while the involvement of the novel’s author as a producer ensures fidelity to the source material. This collaborative model not only streamlines development but also positions the series for critical acclaim, a valuable asset in the increasingly competitive awards circuit.

Distribution on both Hulu and Disney+ (via Hulu On Disney+) maximizes audience exposure while respecting regional licensing nuances. In the U.S., the dual‑platform rollout taps Hulu’s mature‑content brand, whereas Disney+ delivers the series to international markets where Hulu is unavailable. This approach broadens Disney’s original content library, strengthens its value proposition for existing subscribers, and offers a compelling entry point for new users, reinforcing the company’s foothold in the global streaming wars.