News Corp Australia Hits 80.4% Reach as Video Surges Past 100m Views

Why It Matters

The surge in reach and video engagement strengthens News Corp’s leverage with advertisers and solidifies its position as Australia’s dominant digital news platform, setting a benchmark for audience monetisation in the region.

Key Takeaways

• Reach 80.4% of online Australians, 18.15 M visitors in March.
• Video views exceed 103 M, up 23.8% month‑on‑month.
• news.com.au drives 12.11 M audience, 64 M video views.
• Average page views per user rise to 149, +3.25% MoM.
• 18‑24 demographic grows 4.8% on flagship site.

Pulse Analysis

News Corp Australia’s latest audience metrics underscore a broader shift toward consolidated digital news consumption in the country. By capturing over four‑fifths of the nation’s online users, the publisher not only eclipses its rivals but also creates a formidable data moat that can be leveraged for targeted advertising and subscription strategies. The 149 page views per user signal deeper site stickiness, suggesting that readers are turning to News Corp’s portfolio for a wider array of content, from breaking news to lifestyle and culinary pieces.

Video has emerged as the primary growth engine, with more than 103 million views recorded in March – a near‑24% jump month‑over‑month. This aligns with global trends where video content drives higher ad CPMs and longer dwell times. News Corp’s ability to generate 70% of video views within its News vertical highlights the appetite for visual storytelling in current affairs, while the 21% rise in video views on news.com.au demonstrates that flagship properties can successfully cross‑promote video to boost overall engagement.

For advertisers, the combination of expansive reach and robust video performance translates into premium inventory that can command higher rates and deliver measurable ROI. Competitors will need to accelerate their own video initiatives and improve cross‑platform integration to keep pace. Looking ahead, sustained audience growth will likely hinge on continued investment in original video, AI‑driven personalization, and diversification of revenue streams beyond traditional display ads, positioning News Corp Australia as a bellwether for the region’s digital media evolution.