Owl & Co. To Host Vertical Media Summit in Los Angeles This June

Why It Matters

The event accelerates industry alignment around vertical video, a fast‑growing $100 billion market reshaping advertising and content creation. It offers investors and creators a platform to forge partnerships and capture emerging revenue streams.

Key Takeaways

• Vertical video market valued over $100 billion.
• Summit gathers senior media, tech, and investment leaders.
• Topics include AI production, in‑app monetization, and global reach.
• Research shows 73% U.S. watch short‑form video daily.
• Event offers networking, panels, and fireside chat.

Pulse Analysis

The vertical video format has moved from a novelty to a core pillar of digital media, driven by smartphone ergonomics and the rise of short‑form platforms. Recent Media.net research indicates that 73 % of U.S. consumers engage with short‑form video multiple times per day, with 81 % preferring the vertical orientation. Analysts estimate the vertical video ecosystem now exceeds $100 billion in annual revenue, encompassing advertising, subscriptions, and in‑app purchases. This rapid adoption forces traditional studios and broadcasters to rethink distribution strategies and allocate resources toward mobile‑first production pipelines.

Owl & Co.’s Vertical Media Summit, scheduled for June 3 at Los Angeles’ historic W Hollywood, brings together senior operators, investors, and technology builders to address these shifts. The half‑day agenda features panels on AI‑driven production efficiency, platform‑versus‑studio economics, and monetization models such as subscriptions and in‑app purchases. By convening decision‑makers from major studios, talent agencies, and vertical‑video apps, the event creates a crucible for cross‑industry collaboration and rapid idea exchange. Participants can benchmark emerging best practices, explore partnership opportunities, and gauge investor appetite for vertical‑first content ventures.

The summit’s focus on global markets underscores the worldwide appetite for mobile‑first storytelling, especially in regions where smartphone penetration outpaces broadband access. Advertisers are poised to tap the high‑frequency engagement rates of vertical video, allocating larger portions of media budgets to in‑feed ads and shoppable content. Meanwhile, investors are tracking early‑stage vertical‑drama studios that leverage AI to cut production costs and accelerate time‑to‑market. As the ecosystem matures, we can expect consolidation among niche platforms and strategic alliances with legacy media houses, reshaping the competitive landscape for the next decade.