Snapchat Users Travel More than Non-Users

Why It Matters

The findings underscore Snapchat as a high‑impact channel for travel marketers, offering a captive audience that both discovers and amplifies travel ideas, driving bookings and brand advocacy.

Key Takeaways

• Snapchatters take leisure trips at 87% rate
• They travel internationally 1.5× more than non‑users
• 61% trust travel info on social platforms
• 66% add destinations after seeing them on Snap
• Snapchat content shared 1.6× more than other apps

Pulse Analysis

Social media has become a cornerstone of modern travel planning, and Snapchat is emerging as a particularly potent catalyst. The Suzy survey of 1,207 respondents shows that Snapchat users not only travel more often but also exhibit a stronger propensity for international trips, reflecting the platform’s ability to inspire wanderlust through short‑form video and immersive stories. Trust in travel information sourced from social channels sits at 61% among Snapchatters, a figure that dwarfs that of non‑users and signals a shift toward peer‑driven decision making.

For travel marketers, these insights translate into a clear mandate: maintain a robust presence on Snapchat throughout the entire booking funnel. Sponsored Snaps, AR lenses, and creator‑generated content can spark destination interest, while the platform’s “save‑and‑send” features encourage users to add locations to wishlists and share them with friends. The 66% wishlist addition rate demonstrates that visual storytelling and interactive experiences directly influence intent, making Snapchat an ideal venue for driving both awareness and conversion.

Looking ahead, the competitive advantage will belong to brands that design campaigns for sharing, not merely viewing. By leveraging Snapchat’s unique blend of short‑form video, augmented reality, and community‑centric features, travel companies can embed themselves in organic conversations and amplify word‑of‑mouth referrals. As the travel industry continues to rebound, aligning marketing spend with platforms that demonstrate measurable influence—like Snapchat—will be essential for capturing the next wave of leisure travelers.