Techsurvey 2026 Results Coming in Jacobs Media Webinar

Why It Matters

The results give broadcasters a data‑driven view of how traditional radio competes with emerging digital audio and video platforms, informing programming and advertising strategies.

Key Takeaways

• Techsurvey 2026 collected nearly 31,000 responses from 500+ U.S. stations
• Survey adds YouTube, short‑form video, CarPlay, Android Auto questions
• Data will guide broadcasters on digital competition and podcast preferences
• Findings broken down by generation, gender, and format
• Webinar on April 23 will be recorded for all registrants

Pulse Analysis

Jacobs Media’s Techsurvey has become the industry’s benchmark for understanding radio audience behavior, and the 2026 edition arrives at a pivotal moment as streaming services and short‑form video dominate attention. By surveying nearly 31,000 listeners from over 500 stations, the study provides a statistically robust snapshot of how traditional broadcast fits into a fragmented audio‑visual ecosystem. The longitudinal nature of the survey allows analysts to track shifts in device ownership, on‑demand consumption, and the rise of push‑notification engagement across generations.

What sets Techsurvey 2026 apart is its expanded focus on digital touchpoints that were peripheral a few years ago. New questions probe YouTube and short‑form video usage, reflecting the growing convergence of audio and visual content. Inclusion of Apple CarPlay and Android Auto metrics acknowledges that many commuters now access radio via vehicle infotainment systems rather than conventional receivers. By also measuring concert attendance and preferred podcast platforms, the survey equips broadcasters with actionable insights to tailor content, negotiate advertising rates, and explore cross‑platform partnerships.

The findings will be unveiled in a free webinar on April 23, with a recording available to all registrants, ensuring maximum reach for stations of any size. Executives can leverage the data to refine format strategies, target ads more precisely, and anticipate future listener migration patterns. As the audio landscape continues to evolve, Techsurvey 2026 offers a critical compass for radio’s strategic planning and long‑term relevance.