‘Who Do You Think You Are?’ & ‘The Bachelor’ Set For Little Dot Studios Channels Through WBITVP Deal

Why It Matters

The deal accelerates Warner Bros.’ shift toward digital‑first monetisation, while giving Little Dot premium IP to deepen its FAST footprint and attract new advertisers.

Key Takeaways

• Warner Bros. TV sells 4,000+ hours to Little Dot’s digital network.
• Shows like “The Bachelor” will appear on YouTube FAST channels.
• Little Dot manages 135+ channels, 27,000 hours of licensed content.
• Partnership aims to unlock new ad revenue and audience growth.
• Banijay cites Little Dot as key to future All3Media strategy.

Pulse Analysis

Legacy broadcasters are increasingly turning to free‑ad‑supported streaming (FAST) to extend the life of their libraries. Warner Bros. Discovery’s international production arm has been building a digital‑channels strategy, striking deals that place full‑episode content on platforms like YouTube and Facebook. By bundling more than 4,000 hours of proven reality and factual formats with Little Dot’s existing FAST infrastructure, the company taps a growing audience that prefers on‑demand, ad‑supported viewing over traditional linear TV.

Little Dot Studios commands a substantial digital footprint in the UK, boasting the second‑largest catalogue by size according to JustWatch. Its portfolio of 135+ actively managed channels and seven FAST brands streams across 130+ outlets, giving it the scale to monetize premium IP efficiently. The partnership leverages Little Dot’s expertise in audience development, algorithmic curation, and cross‑platform promotion, allowing Warner Bros. titles to reach both loyal fans and new viewers who discover content through YouTube’s recommendation engine.

For advertisers, the expanded catalogue offers a richer inventory of high‑engagement formats, from genealogy series to dating shows, that attract demographically valuable viewers. The deal also signals a broader industry shift: content owners are treating digital FAST channels as a core revenue pillar rather than a peripheral outlet. As Banijay integrates with All3Media, Little Dot’s role as a digital catalyst may inspire similar collaborations, further blurring the line between traditional television production and streaming‑first distribution models.