Xperi Launches DTS Autostage Portal Premium Tier

Why It Matters

The upgrade gives broadcasters granular audience insights that can sharpen programming and advertising sales, while monetizing Xperi’s vast in‑car listening dataset.

Key Takeaways

• Near‑real‑time daypart rankings let stations track hourly market position
• Exportable top‑100 song charts include spins and week‑over‑week movement
• Combined FM, HD and translator heatmaps cover 16 M vehicles worldwide
• Pricing varies by market size and commercial vs non‑commercial status
• Data draws from 34 M listening hours per month across 302 U.S. markets

Pulse Analysis

Xperi’s DTS AutoStage technology has become a silent backbone of automotive infotainment, embedded in roughly 16 million vehicles from brands such as Mercedes‑Benz, BMW, Ford and Tesla. Each month, the platform harvests about 34 million hours of in‑car listening data, delivering a uniquely large, passive audience measurement set that rivals traditional Nielsen panels. By aggregating this data into a broadcaster‑focused portal, Xperi bridges the gap between automotive listening habits and terrestrial radio performance, offering a fresh lens on how drivers engage with music and talk content.

The newly launched Premium tier expands the portal’s capabilities beyond quarterly snapshots to near‑real‑time, daypart‑specific rankings. Stations can now see their position hour by hour, compare against adjacent markets, and download full reports for sales decks. Additional tools include a weekly Top 100 song chart with spin counts and week‑over‑week trends, as well as unified heatmaps that merge FM, HD Radio and translator signals. Pricing is calibrated to market size and commercial versus non‑commercial status, making the service accessible from major market leaders to community stations.

For the radio industry, the premium offering translates raw vehicle data into actionable intelligence that can sharpen programming decisions and bolster advertising pitches. Advertisers gain confidence that campaigns reach listeners at precise times of day, while stations can justify rate increases with concrete market‑share evidence. As more automakers adopt DTS AutoStage, the data pool will only grow, positioning Xperi as a pivotal data provider in the evolving audio‑advertising ecosystem.