“At Infatuation, We’re Family.” New Slogan Thanks to Hacks Stars Paul W. Downs and Hannah Einbinder.
Why It Matters
The campaign ties a popular comedy property to Infatuation’s brand, expanding its reach among millennial diners and reinforcing a community‑centric identity that can drive engagement and loyalty.
Key Takeaways
- •Infatuation launches "We're family" slogan with Hacks stars
- •Paul and Hannah showcase playful, foodie interview at a restaurant
- •The segment blends comedy with genuine food recommendations
- •Highlights vegan options and nostalgic 90s restaurant culture
- •Promotes HBO Max's Hacks while reinforcing brand's community vibe
Summary
The video introduces Infatuation’s new “We’re family” slogan, unveiled by Hacks stars Paul W. Downs and Hannah Einbinder in a light‑hearted restaurant setting. The duo conducts a whimsical interview, sampling dishes ranging from chicken to Nashville‑style mozzarella sticks while riffing on personal food quirks and vegan preferences.
Key moments include playful banter about meatballs, powdered sugar hacks, and nostalgic references to 1990s New York club culture that birthed the fictional John and Vinnie restaurant story. The segment also spotlights specific menu items—steak, sushi, and a standout mozzarella stick—underscoring Infatuation’s focus on genuine culinary experiences.
Notable quotes such as “We’re family” and the description of the mozzarella stick as “the first drink of water in 40 years” blend humor with authentic enthusiasm, reinforcing the brand’s community‑first positioning. The cameo also serves as a cross‑promotion for HBO Max’s series Hacks, linking the comedy platform with the food brand.
Overall, the piece positions Infatuation as a relatable, inclusive guide that blends pop‑culture humor with credible food recommendations, aiming to attract a younger, socially‑connected audience.
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