Best Western Is Getting Into Glamping

Why It Matters

Best Western’s glamping push reflects mainstream hotels capitalizing on growing demand for nature‑based experiences, opening new high‑margin revenue channels and intensifying competition in the hospitality landscape.

Key Takeaways

• Glamping market growing, 740 properties, 3,400 units globally.
• Guests pay $250‑$600 nightly for premium tent experiences.
• Major hotel chains, including Best Western, entering glamping space.
• Typical glamping sites host 5‑15 units, targeting niche travelers.
• Outdoor demand drives brands to expand experiential, nature‑focused offerings.

Summary

The video announces Best Western’s entry into the glamping market, underscoring a broader hospitality shift toward outdoor, experience‑driven lodging.

Sage Outdoor Advisory data shows 740 glamping properties worldwide, totaling about 3,400 units, with average nightly rates around $250 and premium canvas tents fetching $600. Sites are typically small, housing 5‑15 units, while Best Western plans properties in the 20‑40 unit range.

A speaker emphasizes, “People want real life experiences, reconnect with nature,” noting that major chains such as Hilton, Hyatt, and Marriott are already investing in glamping, signaling industry validation.

This move positions Best Western to capture high‑margin, niche travelers, diversify its portfolio, and compete with boutique operators, potentially reshaping revenue streams across the sector.

Original Description

Even traditional hotel brands are going all-in on outdoor travel.

In this clip from Good Morning Hospitality, a Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down how BWH Hotels is expanding into the outdoor hospitality space with a new glamping-focused brand.

Through its WorldHotels portfolio, the company recently launched a collection of outdoor retreats and nature-driven stays from safari-style tents to riverside cabins near national parks.

The move reflects a bigger shift: travelers are prioritizing immersive, nature-based experiences, and hotel brands are racing to meet that demand.