My Financial Coaching Business Brings in Around $60,000 a Year

CNBC Make It
CNBC Make ItMay 4, 2026

Why It Matters

The business proves that tailored financial coaching can both empower underserved LGBTQ communities and generate sustainable income, highlighting a scalable niche in the broader fintech landscape.

Key Takeaways

  • Operates 40‑50 hour weeks from a portable office setup
  • Earns roughly $60k annually coaching LGBTQ, trans, first‑gen clients
  • Guides clients to high‑yield savings and smarter credit use
  • Emphasizes money conversations, boundaries, and avoiding costly credit cards
  • Highlights family estrangement as a major financial risk for queer people

Summary

The video spotlights a niche financial‑coaching business that generates about $60,000 a year while the founder works 40‑50 hours weekly from a portable office. He structures his day around client emails, Instagram Live sessions, podcasts, and one‑on‑one coaching, targeting LGBTQ, trans, first‑generation, and Latina clients who often lack traditional family support.

Key services include moving client funds into high‑yield savings accounts, teaching credit‑building strategies, and establishing clear money boundaries. Rather than recommending high‑interest credit cards for emergencies, he advises clients on how to improve credit scores to access cheaper debt. The coach also emphasizes the emotional component of money, helping clients navigate conversations about finances with friends and family.

A memorable line from the video illustrates his approach: “Instead of taking out a high‑interest credit card to help a family member, inform them how to boost their credit score so they can access debt for cheaper.” He cites family estrangement as a pervasive, under‑discussed challenge for queer individuals, stripping them of an inherited safety net.

The implications are twofold: first, specialized financial coaching can fill critical gaps for marginalized groups, creating both social impact and a viable revenue stream. Second, the model demonstrates that modest earnings are achievable through targeted expertise, digital outreach, and a focus on financial literacy rather than traditional wealth‑management services.

Original Description

In 2025, Charly Stoever traveled to 10 countries while running their business, Traveler Charly Money Coaching, through which they provide clients guidance for paying down debt, building credit and saving for retirement. Six months of private money coaching, which includes biweekly hourlong calls, costs $6,000.
Last year, the business brought in a little less than $60,000. @travelercharly takes home less than that after business expenses and taxes, but supplements their income with the occasional paid pet-sitting gig and performances at a queer burlesque. Take a closer look at how they spend their money in the related video.

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