Smart Strategies Can Help You Avoid Decades of Debt. | Don't Short Yourself

MarketWatch
MarketWatchApr 23, 2026

Why It Matters

Understanding and negotiating college aid can shave tens of thousands off tuition, preventing decades‑long debt and preserving families’ financial futures.

Key Takeaways

  • College sticker price nears $100k, but average discount 58%.
  • Net‑price calculators help families assess realistic affordability before applying.
  • Negotiating aid offers can yield thousands in additional scholarships.
  • Merit aid isn’t income‑based; top‑25% applicants often qualify.
  • Payment plans and limited parent PLUS loans reduce reliance on high‑interest debt.

Summary

The live show with Beth Pinser and college consultant Andy Lockwood tackles soaring college costs and strategies to avoid crippling student‑loan debt.

They note tuition at elite schools approaching $100,000, yet average financial‑aid discounts hover around 58%. Tools like net‑price calculators let families gauge true out‑of‑pocket costs, while merit scholarships remain available regardless of income.

Lockwood shares a negotiation example where a student leveraged a strong offer from UNC‑Chapel Hill to secure an extra $16,000 from Johns Hopkins, illustrating that aid offers can be contested. He also emphasizes that a drop in household income or unusual expenses can be cited in appeals.

The discussion underscores that parents need to treat college financing as a negotiation, use payment plans, and consider less‑prestigious schools to keep debt manageable, ultimately protecting long‑term financial health.

Original Description

College admissions expert Andy Lockwood, of Lockwood College Prep, joins MarketWatch’s Beth Pinsker to discuss answer audience questions about affording college during Don’t Short Yourself Live.
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