What Problem Are You Trying to Solve?

What Problem Are You Trying to Solve?

Two Percent with Michael Easter
Two Percent with Michael EasterMay 11, 2026

Key Takeaways

  • Identify the real problem before adopting any health hack
  • Companies succeed by solving clear consumer pain points
  • Unnecessary supplements waste money and add complexity to routines
  • Effective solutions often involve simple habit changes, not pricey products

Pulse Analysis

Understanding the root problem is a cornerstone of both product innovation and personal wellness. In the tech world, firms like Apple and Yeti thrived because they pinpointed a specific pain—clunky phones and short‑lived coolers—and engineered solutions that resonated with consumers. This same disciplined approach translates to health decisions: without a clear diagnosis of a sleep deficit, hormonal imbalance, or strength gap, any new supplement or regimen is essentially a shot in the dark, likely to dilute effort and drain resources.

For individuals inundated with the latest bio‑hacks, the temptation to adopt every shiny recommendation is strong. However, the cost of misaligned interventions accumulates quickly, from wasted dollars on ineffective products to the opportunity cost of time spent on unnecessary routines. By first asking, "What problem am I truly trying to solve?" readers can filter out noise, focus on evidence‑based strategies, and allocate resources toward interventions that directly address measurable gaps, such as improving sleep hygiene or adding a targeted strength session.

The broader implication for businesses and consumers alike is a shift from feature‑driven to problem‑driven thinking. Companies that embed problem identification into their development pipelines create products with higher market fit, while health‑focused individuals who adopt this mindset achieve clearer results with less friction. Embracing this disciplined framework not only streamlines decision‑making but also cultivates a culture of purposeful innovation, ultimately driving better outcomes across industries and personal lives.

What Problem are you Trying to Solve?

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