
MiFinity has launched MiRewards, a premium loyalty program embedded in its eWallet, allowing customers to earn MiPoints on everyday transactions. The free‑to‑join scheme features four tiers—Classic, Exclusive, Signature and Elite—with higher tiers delivering accelerated earn rates and VIP support. Built entirely in‑house, the platform supports automatic point accrual, instant cash‑credit redemption, and bonus points for actions such as KYC and IBAN setup. Rollout begins mid‑February, with features varying by country.

American Eagle launched the AE Creator Community, a gamified affiliate program that recruited 911 micro‑influencers within weeks. The platform rewards creators with commissions and points redeemable for gifts, encouraging ongoing content creation through monthly challenges. By owning the community, AE...

AI-generated influencers such as Lil Miquela, Lu do Magalu, and Noonoouri have transitioned from tech curiosities to major commercial assets, with agencies mass‑producing virtual personas and brands allocating sizable budgets. Ogilvy forecasts that AI virtual influencers will command 30% of...