Media Insight Project Adds Partners Ahead of New Report Release
Today the Media Insight Project announced two new academic partners—Northwestern University’s Medill School of Journalism and the University of Maryland’s Philip Merrill College of Journalism. The expansion bolsters the initiative’s ability to conduct rigorous, independent research on how audiences engage with news across platforms. The consortium will soon publish a study that surveys adults and teens on news consumption, trust, and misinformation. The partnership aims to translate scholarly insights into actionable tools for newsrooms.
Tackling Misinformation and Political Labels
The American Press Institute urges newsrooms to scrutinize political labels and prepare for election‑season misinformation. It recommends pre‑defining label usage, auditing recent stories, and developing transparent style‑guide entries. The guide also advises creating boilerplate fact‑checks and tracking falsehood sources to...
On This First Local News Day, We Celebrate the Important Work of Our API Community
On April 9, American Press Institute (API) marked the inaugural Local News Day, with more than 1,300 U.S. local newsrooms participating. The initiative spotlights five core impact areas—information, accountability, community, empowerment, and trust—through real‑world examples such as election coverage in...
2026 Elections Season
The 2026 election cycle will decide control of the 120th Congress, roughly 300 state executive offices in 43 states, and hundreds of judicial, municipal and ballot‑measure contests. Eighty‑one statewide ballot measures will appear, tackling highly divisive issues. Recognizing the resource...
7 Steps to Redefine Youth Involvement in Local News Operations
The article outlines seven practical steps for local newsrooms to shift from superficial youth participation to genuine integration of youth perspectives, emphasizing small, measurable actions within existing constraints. It stresses embedding youth input in decision‑making, turning feedback into outcomes, and...
Convening with Care
The March Need to Know special edition spotlights Jesikah Maria Ross’s Care Collaboratory, a News Futures‑backed initiative that brings journalists, artists, designers and scholars together to embed care into civic storytelling. After a decade of coaching public‑media newsrooms, Ross argues...
A Data-Driven Approach to Subscriber Satisfaction
Newsday, a Long Island‑based multiplatform news outlet, has leveraged the American Press Institute’s Metrics for News (MFN) analytics tool since 2018 to turn data into subscriber growth. By tracking audience enthusiasm for niche beats, the paper launched new content initiatives,...
Building Trust Through Strategic Collaborations
Factchequeado, a nonprofit serving over 68 million U.S. Latinos, has become the nation’s largest collaborative effort against Spanish‑language disinformation. By realigning its partnership strategy in 2024, the organization saw a 60% year‑over‑year rise in social media traffic after teaming with a...
Capturing Transformative Impact in Action
The American Press Institute (API) released its 2025 Impact Report, showcasing case studies that illustrate how the organization’s “learning out loud” philosophy is being applied across the media sector. By inviting journalism leaders to share insights, API synthesizes these lessons...
Convene to Envision Shared Futures Through Art and Storytelling
AL.com teamed with the Birmingham Times to launch the Beyond the Violence series, which evolved into the Birmingham Dreams event. The free gathering, facilitated by poet laureate Salaam Green, blended poetry, music, and community storytelling in a historic theater. Attendees—including...
New Research to Learn From
Recent research highlights a growing "proximity paradox" in news consumption: 44% of surveyed voters say it’s harder to stay informed about their own communities than national affairs. In news deserts, residents turn to social media and other non‑journalistic sources, yet...
Coach Communities Ignored by Cultural Tourism to Tell Their Stories
Since 2017, StoryWorks has merged investigative reporting with community theater in Mississippi's Delta, culminating in the Delta Cultural Heritage Ambassadors Program. Backed by the Walton Family Foundation and Delta State University, the initiative trained 21 residents of Coahoma County in...
