Attractions Magazine

Attractions Magazine

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Theme parks and attractions industry news

Disney Limiting Disney Springs Bus Riders During Busy Times
NewsMar 30, 2026

Disney Limiting Disney Springs Bus Riders During Busy Times

Disney is now restricting its complimentary bus service between Disney Springs and Walt Disney World resorts during peak periods such as spring break and major holidays. Cast members at the bus loop entrance are checking resort identification cards, allowing only...

By Attractions Magazine
LEGOLAND Florida Launches Hotel Deal that Includes a Gold Annual Pass
NewsMar 27, 2026

LEGOLAND Florida Launches Hotel Deal that Includes a Gold Annual Pass

LEGOLAND Florida Resort is bundling a one‑night hotel stay with a Gold Annual Pass for $230 per person, valid for reservations through April 15, 2026. The pass grants unlimited, no‑blockout access to LEGOLAND Florida Theme Park, Water Park, Peppa Pig Theme Park,...

By Attractions Magazine
Travis Kelce Named Six Flags Brand Ambassador for 2026
NewsMar 13, 2026

Travis Kelce Named Six Flags Brand Ambassador for 2026

NFL star Travis Kelce has been appointed Six Flags' official brand ambassador for the 2026 season, leveraging his personal fan history and recent investment in the company. The deal includes digital promotion on Kelce's social channels and the use of...

By Attractions Magazine
‘Globally Recognized IP’ Planned for SeaWorld, Busch Gardens Theme Parks
NewsFeb 26, 2026

‘Globally Recognized IP’ Planned for SeaWorld, Busch Gardens Theme Parks

United Parks & Resorts, the parent of SeaWorld, Busch Gardens and Sesame Place, announced ongoing discussions to bring globally recognized intellectual property into its parks. CEO Marc Swanson referenced the initiative in earnings calls across February 2025, August 2025 and February 2026, emphasizing...

By Attractions Magazine
Multiple Buyers Make Offers to Purchase Land Owned by SeaWorld/Busch Gardens
NewsFeb 26, 2026

Multiple Buyers Make Offers to Purchase Land Owned by SeaWorld/Busch Gardens

United Parks, the parent of SeaWorld and Busch Gardens, disclosed that it owns roughly 2,000 acres of land, including about 400 acres of undeveloped parcels. The company received multiple offers ranging from sale‑lease‑back to hotel, timeshare, residential and commercial development...

By Attractions Magazine
Investor Asks Six Flags CEO About ‘Enchanted Parks’ Rumor as Park Portfolio Review Continues
NewsFeb 19, 2026

Investor Asks Six Flags CEO About ‘Enchanted Parks’ Rumor as Park Portfolio Review Continues

Six Flags CEO John Reilly was asked about the rumored "Enchanted Parks" trademark during the Feb. 19, 2026 earnings call and offered no comment, leaving the speculation unresolved. He reiterated that the company is actively evaluating its portfolio but did not signal...

By Attractions Magazine
New ‘Disney Inspire’ Visa Card Revealed | List of All Benefits + How to Earn Rewards
NewsFeb 3, 2026

New ‘Disney Inspire’ Visa Card Revealed | List of All Benefits + How to Earn Rewards

Disney and Chase launched the Disney Inspire Visa Card on Feb 3, 2026, adding a premium offering to the existing Disney Visa lineup. The card carries a $149 annual fee and bundles a $300 statement credit after $1,000 spend in the first...

By Attractions Magazine