MSC Refurbishing Cruise Ship as Part of Ongoing Investment Plan
MSC Cruises has begun a major refurbishment of the MSC Poesia at Malta’s Palumbo shipyard, adding the upscale MSC Yacht Club and revamping dining, spa and fitness facilities. The upgrades, which include new specialty venues like Butcher’s Cut and Kaito Sushi Bar, are slated for completion in April ahead of the ship’s May Alaska deployment. This refit follows a similar overhaul of sister ship MSC Magnifica and is part of MSC’s most extensive fleet‑wide upgrade program in a decade. The company also announced expansion of the Yacht Club to all Musica‑class vessels and the ordering of two new World Class ships.
On Sale Live 2026 to Bring Together the People Shaping the Experience Economy
On Sale Live 2026, a conference for sales, marketing and communications professionals in live entertainment, will be held on 15 May at a new Kings Cross venue in London. The event gathers over 250 senior decision‑makers from theatre, festivals, sport...
Fewer Guests, Looming Debt Weigh on Six Flags' New CEO's Agenda
Six Flags Entertainment, the largest regional amusement‑park operator in North America, is confronting a sharp decline in attendance across its 26 theme parks and 15 water parks. The company’s debt has ballooned to $5.1 billion, tightening its financial leeway. New CEO...
Wild Creations Appoints TMPR to Lead PR & Communications
Wild Creations, Wales’ leading designer and fabricator for the global attractions industry, has appointed Cardiff‑based B2B communications agency TMPR to head its public relations and strategic communications. The company, founded in 2010, now employs over 50 staff in a 40,000‑square‑foot...
Why Is Six Flags Losing Visitors?
Six Flags reported 2025 adjusted EBITDA of $792 million and revenue of $3.1 billion, both edging analyst expectations. However, fourth‑quarter attendance dropped 9% to 9.3 million visitors, cutting admissions revenue by $327 million. The company, under new CEO John Reilly, highlighted recent investments in...
Blackpool's £1m Peter Rabbit Attraction Closes After Just Three Years
Blackpool’s £1 million Peter Rabbit Explore and Play attraction shut its doors in November 2025, ending a three‑year run that began in 2022. The family‑focused venue, operated by Merlin Entertainments, offered interactive Beatrix Potter‑themed play areas but failed to meet performance expectations. Blackpool Council...
Saudia Signs Five-Year Partnership with Six Flags Qiddiya City
Saudi Arabian airline Saudia has inked a five‑year strategic partnership with Six Flags and Aquarabia Qiddiya City, becoming the exclusive Official Premier Partner in the airline category. The deal will see Saudia create travel packages to the new theme park,...
PGAV Establishes Strategic Global Presence Led by John Kasman
PGAV, a leading destination‑design firm, is establishing a dedicated international hub in Abu Dhabi to serve the fast‑growing immersive tourism markets of the Middle East and China. The expansion, overseen by principal John Kasman, builds on longstanding client relationships and...
US Theme Park Market to Reach $30bn by 2031, Driven by Premium Experiences and Season Pass Expansion
The U.S. amusement and theme‑park market is projected to grow from $25.5 billion in 2026 to $30.4 billion by 2031, a 3.58 % CAGR. Growth is fueled by rising consumer disposable income, expanding season‑pass programs, and flagship IP integrations that lift per‑guest spend....
Attractions.io Helps Operators Analyse & Act on Guest Feedback with AI Tool GX Pulse
Attractions.io’s AI‑driven GX Pulse platform captured second place in blooloop’s Guest Journey Innovation Awards. The tool consolidates scattered guest reviews into a journey map, applies language models to extract themes, sentiment and a proprietary GX Score. By turning thousands of...
Cheap Passes Won’t Buy a Fix for Six Flags
Six Flags is deepening its low‑price annual‑pass strategy, launching Gold passes as cheap as $90 that grant access to multiple regional parks but exclude free parking at Knott’s Berry Farm. The company also upgraded its Perks & Play program to include all...
The Wiggles Sign Global Deal with Universal Music Group
Australian children’s entertainment group The Wiggles has signed a strategic global deal with Universal Music Group, with Universal Music Australia leading worldwide distribution and promotion. The partnership will see new recordings released in the U.S. through Republic Records’ Kids &...
Red Engine’s Darts and Shuffleboard Venues Put New Life Into Cities
Red Engine, the operator behind Flight Club and Electric Shuffle, reported a 10 percent rise in quarterly sales to £27.7 million, with 22 of its 24 venues hitting record weekly figures in December. Total system sales, including franchise locations, surged 25 percent year‑on‑year...
Global Village Dubai Announces Its Ramadan Hours for 2026
Dubai’s Global Village has announced its Ramadan operating schedule for the 2026 season, extending evening hours to 1 am on weekdays and 2 am on weekends. The park introduced a family‑focused ticket package—four tickets for Dhs 30 with additional tickets at Dhs 7.5 and...
Spinnaker Tower Searches for New Operator
Portsmouth City Council has engaged Colliers to locate a new leisure or visitor‑attraction operator for the 170‑metre Spinnaker Tower. The council aims to "unlock" the tower's untapped potential by bringing in a partner that will invest, innovate and enhance the...
China Introduces 30-Day Visa Waiver for UK and Canadian Nationals
China will allow UK and Canadian passport holders to enter visa‑free for up to 30 days. The waiver runs from 17 February to 31 December 2026 and covers business, tourism, family visits, exchanges and transit. It is expected to speed...
Six Flags Great Adventure Announces Return of ‘Wild Ride’
Six Flags Great Adventure announced the return of its Safari Off‑Road Adventure, dubbed a “wild ride,” for the spring‑summer 2026 season. The attraction now includes an extra boarding location near the park’s headline coasters, letting guests shift from high‑speed thrills...
Elon Musk's Boring Company Selected for Universal Tunnel Project
Elon Musk’s The Boring Company has been chosen by Universal’s Shingle Creek Transit and Utility Community Development District to build a high‑speed Tesla tunnel linking Universal Orlando Resort with the new Epic Universe expansion. The 25‑year agreement tasks the firm...
Dartsee Helps Players Level up with New Darts Class Game
Dartsee, a leader in interactive social gaming, has launched Darts Class, its 13th game designed to let players practice and improve their dart skills. The new mode offers three difficulty levels and two gameplay modes, with targets that shrink and...
Six Flags Hiring for More than 50,000 Jobs Across US Parks
Six Flags announced a National Hiring Week from Feb. 14‑22, targeting more than 50,000 part‑time and seasonal positions across its U.S. parks. The rollout covers roles in rides, food and beverage, admissions, entertainment, retail, security, EMT services and lifeguarding. Applicants...
Liseberg’s 2025 Financial Results: More Guests, Higher Revenue
Liseberg reported a rebound in 2025, welcoming 3 million guests – 100 000 more than the prior year – and delivering an 8 percent rise in net revenue to SEK 1.696 billion. Profit after financial items recovered to SEK 16 million, signaling a return toward pre‑pandemic profitability....
