Recent Posts
News•Mar 2, 2026
Bunnings’ Justine Mills & CommBank’s Jo Boundy Talk Retail Media’s Transformative Business Effects
Bunnings’ marketing chief Justine Mills and CommBank’s Jo Boundy discussed the disruptive potential of retail media during B&T’s CMO Power List interview. They highlighted how Hammer Media reshapes supplier‑to‑consumer engagement and how Bunnings is now acting as a publisher, leveraging partnerships like The Block. CommBank’s own retail‑media platform, CommBank Connect, launched in late 2024, exemplifies the sector’s rapid expansion. Their insights sit alongside other top CMOs who are redefining boardroom influence in Australia’s retail and financial services.
By B&T (Australia)
News•Mar 2, 2026
TAG Wins Skin Control Account To Drive Next Phase Of Digital Growth
Digital growth consultancy TAG announced it has secured Australian skincare brand Skin Control as a new client, expanding its portfolio that already includes MYOB, Modibodi, Morgans, Australian Unity and Nala. The partnership tasks TAG with overseeing strategy, marketing and technology...
By B&T (Australia)
News•Feb 26, 2026
Myer Celebrates TOPSHOP Arrival With Star-Studded Campaign Via Howatson+Co
Australian department store Myer announced the arrival of British fast‑fashion label TOPSHOP with a high‑profile “My Store Is” campaign. The campaign, produced by Howatson+Company, stars actress Olivia De Jonge, TikTok creator Guy Vadas and artist Bella McGoldrick, emphasizing personal style as identity....
By B&T (Australia)
News•Feb 26, 2026
Urban Ethos Appoints TRP For Brand Strategy, Creative & Media
Urban Ethos, the Australian design‑focused kitchenware brand, has engaged independent agency TRP to steer its brand strategy, creative development, and media planning. The partnership targets accelerated growth and heightened category recognition amid a crowded, competitive market. Urban Ethos emphasizes eco‑conscious...
By B&T (Australia)
News•Feb 26, 2026
Ticketek Appoints Greg Segal As Managing Director, Sponsorship & Premium Experiences
Ticketek Entertainment Group has appointed Greg Segal as Managing Director of Sponsorship and Premium Experiences, creating a new business unit to integrate brand partnerships across sport, music and live events. Segal arrives with over 30 years of experience, most recently...
By B&T (Australia)
News•Feb 26, 2026
Untangld Appoints Amanda Quested As Managing Director
Untangld has named Amanda Quested as its new Managing Director, bolstering the firm’s senior‑led strategy offering. Quested arrives with over 25 years of brand, growth and communications experience across the UK and Australia, most recently heading group marketing at M+C...
By B&T (Australia)
News•Feb 26, 2026
‘Humour Is How We Connect With Customers’: Jetstar Boards MAFS Bandwagon
Jetstar tapped the popularity of Nine’s reality show Married At First Sight (MAFS) with a humor‑driven TikTok video that links the show’s drama to its flight offers. The clip uses AI‑generated dancing footage of a contestant in an orange star...
By B&T (Australia)
News•Feb 25, 2026
KAYAK Launches Global ‘Got That Right’ Campaign Via Rethink
KAYAK unveiled a new global brand platform, "Got That Right," with agency Rethink to address the anxiety travelers feel during the booking decision. The campaign targets 25‑45‑year‑old users and centers on two comedic 30‑second video spots that highlight the app’s...
By B&T (Australia)
News•Feb 25, 2026
Thompson Spencer Appoints Ex-OMG Group Director As Head Of Performance
Thompson Spencer announced the appointment of Sam Casey, former OMG Group Director of Media Implementation, as its new Head of Performance. Casey brings extensive experience in programmatic, paid social and search across New Zealand, Australia and global markets. The hire coincides...
By B&T (Australia)
News•Feb 25, 2026
UGG & Love Athletica Partner Up To Celebrate ‘Her’
UGG has teamed with Australian Pilates network Love Athletica to launch a women‑focused partnership that blends comfort footwear with wellness experiences. The collaboration will roll out a series of in‑studio events, exclusive discounts for members, and product seeding to trainers...
By B&T (Australia)
News•Feb 25, 2026
Imagination Australia Appoints Laurel Cook As Strategy Director
Imagination Australia has appointed Laurel Cook as its new strategy director, bolstering a team that grew 30% in 2025 and earned Agency of the Year honors from Campaign and the Australian Event Awards. Cook brings a diverse background in management...
By B&T (Australia)
News•Feb 23, 2026
Optus Launches ‘Pride Blooms From Yes’ For Mardi Gras 2026 Via Apparent
Optus has unveiled its ‘Pride blooms from Yes’ campaign, marking the telecom’s fifth year supporting the Sydney Gay and Lesbian Mardi Gras 2026. Developed by creative agency Apparent, the platform features a video series that spotlights personal moments from Optus’s...
By B&T (Australia)
News•Feb 23, 2026
Woolworths Senior Media Manager Joins Comcast’s FreeWheel
Comcast’s FreeWheel has hired Woolworths senior media manager Alan Jenner as Director of Platform Partnerships for Australia and New Zealand. Jenner spent nearly five years leading programmatic at Woolworths and previously held senior roles at LiveRamp, Comscore, Optus and Telstra. FreeWheel,...
By B&T (Australia)
News•Feb 23, 2026
Clems’ Sophie Gallagher Hops To M+C Saatchi
Sophie Gallagher has been appointed group strategy director at M+C Saatchi, where she will head the agency’s Connections Strategy offering. The role focuses on fusing media and creative disciplines to shape audience perception and drive measurable business outcomes. Gallagher arrives with...
By B&T (Australia)
News•Feb 23, 2026
Pizza Hut Launches Cheeky ‘First Sweet, Then Heat’ Campaign For The Return Of Hot Honey Via Jnr.
Pizza Hut Australia is re‑introducing its limited‑time Hot Honey Pizza, accompanied by a new advertising push titled “First Sweet, Then Heat.” The campaign is the inaugural collaboration between Pizza Hut and trans‑Tasman creative agency jnr., with media planning by Initiative...
By B&T (Australia)
Deals•Feb 22, 2026
Tonic Media Network Acquires MediBoard in New Zealand Expansion
Tonic Media Network announced the acquisition of MediBoard, expanding its presence into New Zealand. The deal, terms undisclosed, aims to strengthen Tonic's media offerings in the region.
B&T (Australia)
Deals•Feb 18, 2026
Nine Acquires QMS in $850M Deal
Australian media company Nine announced the acquisition of digital out‑of‑home advertising platform QMS for $850 million. The deal, reported on 18 February 2026, aims to expand Nine’s presence in the DOOH market and strengthen its advertising capabilities.
B&T (Australia)
Deals•Feb 17, 2026
Pureprofile Acquires CRNRSTONE to Boost Insights Delivery
Pureprofile announced the acquisition of CRNRSTONE, aiming to strengthen its insights delivery capabilities. The deal, disclosed on Feb 17, 2026, will integrate CRNRSTONE’s technology into Pureprofile’s platform, enhancing data analytics for its clients.
B&T (Australia)