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B&T (Australia)

B&T (Australia)

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AU marketing/advertising trade with people moves

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Sarah Peacock Joins Opus Agency As Head Of Marketing
News•Feb 22, 2026

Sarah Peacock Joins Opus Agency As Head Of Marketing

Opus Agency, previously known as The Company We Keep, has appointed Sarah Peacock as Head of Marketing for the APAC region. Peacock arrives with more than 20 years of experience at PwC Australia, Business Australia, TrueLocal and Skip, and will report to EVP Nigel Ruffell. Her mandate is to sharpen the agency’s brand, align global capabilities with regional opportunities, and build a stronger growth engine across APAC. The hire signals Opus Agency’s aggressive push to expand its footprint in the Asia‑Pacific market.

By B&T (Australia)
Tonic Media Network Acquires MediBoard in New Zealand Expansion
Deals•Feb 22, 2026

Tonic Media Network Acquires MediBoard in New Zealand Expansion

Tonic Media Network announced the acquisition of MediBoard, expanding its presence into New Zealand. The deal, terms undisclosed, aims to strengthen Tonic's media offerings in the region.

B&T (Australia)
Tinder & Netflix Bring Back ‘Yearning’ With ‘Let Thy Swipe Season Begin’ Campaign
News•Feb 20, 2026

Tinder & Netflix Bring Back ‘Yearning’ With ‘Let Thy Swipe Season Begin’ Campaign

Tinder has teamed with Netflix to roll out the “Let Thy Swipe Season Begin” campaign, leveraging the popularity of Bridgerton’s Regency romance to re‑energize Australia’s dating market. The partnership is anchored by Tinder’s new Yearn Index, which shows more than...

By B&T (Australia)
Majority Of PR Agency Leaders Forecast Growth After Torrid 2025 – CPRA Survey
News•Feb 19, 2026

Majority Of PR Agency Leaders Forecast Growth After Torrid 2025 – CPRA Survey

PR and communications agency leaders are optimistic about 2026 after a challenging 2025. The CPRA survey of 56 agency heads shows 70% expect revenue growth, with 62% targeting more than a 5% lift, and 74% anticipate profitability gains, 58% above...

By B&T (Australia)
Keiran Beasley To Depart SBS After 13 Years
News•Feb 19, 2026

Keiran Beasley To Depart SBS After 13 Years

Keiran Beasley is leaving SBS Australia after a 13‑year stint as national manager of digital and TV sales. He joined in 2012 to lead the 2014 FIFA World Cup sales and later oversaw the 2018 tournament, the SBS Annual Upfronts...

By B&T (Australia)
Roy Morgan Survey Reveals 2.5M Young Aussies Watch YouTube
News•Feb 19, 2026

Roy Morgan Survey Reveals 2.5M Young Aussies Watch YouTube

Roy Morgan’s Young Australian Survey finds that 2.5 million children aged 6‑13 – roughly 89 percent of the cohort – regularly watch YouTube. Gaming and animation dominate the platform, with 1.33 million viewers for gaming and 930,000 for animation. Boys drive gaming and sports...

By B&T (Australia)
‘Low Hanging Fruit’: Why Regional Audio Is Australia’s Biggest Opportunity For Brand Growth
News•Feb 19, 2026

‘Low Hanging Fruit’: Why Regional Audio Is Australia’s Biggest Opportunity For Brand Growth

Commercial Radio & Audio’s CEO Lizzie Young urged advertisers to tap Australia’s regional audio market, citing research that shows a 33% lift in campaign effectiveness. The analysis of the Advertising Council Australia database reveals that regional listeners—9.9 million people, 37% of...

By B&T (Australia)
Nib Appoints Soccer Star Mary Fowler As Chief Health & Wellbeing Officer
News•Feb 19, 2026

Nib Appoints Soccer Star Mary Fowler As Chief Health & Wellbeing Officer

Nib Group has appointed Australian soccer star Mary Fowler as its chief health and wellbeing officer, underscoring the insurer's push for health literacy, inclusion and female representation. Fowler will leverage her athletic platform to inspire Australians to prioritize wellness and...

By B&T (Australia)
Mark Ritson Urges Marketers To Drink Less Digital Kool Aid And Invest 11% In ‘Unsexy’ Radio To Win
News•Feb 19, 2026

Mark Ritson Urges Marketers To Drink Less Digital Kool Aid And Invest 11% In ‘Unsexy’ Radio To Win

Marketing professor Mark Ritson is urging brands to allocate at least 11 percent of their media budgets to radio and audio, citing research that links this spend level to markedly higher campaign effectiveness. The analysis of over 600 Effie‑winning campaigns from...

By B&T (Australia)
Nine Acquires QMS in $850M Deal
Deals•Feb 18, 2026

Nine Acquires QMS in $850M Deal

Australian media company Nine announced the acquisition of digital out‑of‑home advertising platform QMS for $850 million. The deal, reported on 18 February 2026, aims to expand Nine’s presence in the DOOH market and strengthen its advertising capabilities.

B&T (Australia)
Nike Ropes In Next-Gen Trail Runners With Interactive Experience
News•Feb 17, 2026

Nike Ropes In Next-Gen Trail Runners With Interactive Experience

Nike has unveiled All Conditions World, a WebGL‑based interactive platform that brings its All Conditions Gear (ACG) line to life. The digital world showcases real trail routes curated by elite athletes such as Cesare Maestri and Nienke Brinkman, complete with...

By B&T (Australia)
Hourglass Launches DTC Channel In Australia & New Zealand
News•Feb 17, 2026

Hourglass Launches DTC Channel In Australia & New Zealand

Hourglass has launched its first direct‑to‑consumer website, hourglasscosmetics.com.au, targeting Australia and New Zealand. The rollout includes free standard shipping for the first month, a 10% welcome discount, and complimentary gifts for orders over $120 and $150. The DTC channel runs alongside...

By B&T (Australia)
Drive’s Latest Campaign Shows Car-Buying As Easy As Ordering From Drive-Thru
News•Feb 17, 2026

Drive’s Latest Campaign Shows Car-Buying As Easy As Ordering From Drive-Thru

Drive has launched a multi‑million‑dollar "Drive‑thru" campaign during Nine’s broadcast of the 2026 Olympic Winter Games, positioning car buying as simple as ordering food at a drive‑thru. Created by the Not Bad Pretty Good studio, the ads use a relatable...

By B&T (Australia)
Beforepay Celebrates The Year Of The Fire Horse With Fortune Cookie Activation
News•Feb 17, 2026

Beforepay Celebrates The Year Of The Fire Horse With Fortune Cookie Activation

Beforepay is inserting branded fortune cookies into Melbourne restaurants to celebrate the Lunar New Year and the Year of the Fire Horse. Each cookie carries a supportive message and a QR code that directs diners to a dedicated landing page...

By B&T (Australia)
Pureprofile Acquires CRNRSTONE to Boost Insights Delivery
Deals•Feb 17, 2026

Pureprofile Acquires CRNRSTONE to Boost Insights Delivery

Pureprofile announced the acquisition of CRNRSTONE, aiming to strengthen its insights delivery capabilities. The deal, disclosed on Feb 17, 2026, will integrate CRNRSTONE’s technology into Pureprofile’s platform, enhancing data analytics for its clients.

B&T (Australia)

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