Introducing Chloe, Your AI Sales Teammate in Close
Close has launched Chloe, an AI voice sales teammate built directly into its CRM and now available to all U.S. customers. In a beta with 238 businesses, Chloe placed 780,915 calls, reached 104,251 prospects, and logged over 6,424 hours of conversation. Early adopters reported a 50% increase in meetings booked and more consistent follow‑up without hiring extra staff. The offering also includes Chloe Chat, a natural‑language interface for querying and updating CRM data.
How to Automatically Qualify and Call Inbound Leads with AI
The article outlines a five‑step process for automating inbound lead qualification using Close’s native forms, workflow engine, and the AI sales teammate Chloe. By capturing leads instantly, triggering a workflow, assigning ownership, and having Chloe place a real‑voice call within...
3 Ways to Call in Close: Power Dialer, Predictive Dialer, and Chloe
Close introduces three distinct calling solutions—Power Dialer, Predictive Dialer, and the AI teammate Chloe—to help sales teams scale outbound and inbound outreach. The Power Dialer lets reps fire through filtered lead lists, delivering a reported 60% lift in call volume...
Build or Buy AI Voice Agents? A Decision Framework for Sales Teams
AI voice agents promise automated, human‑like outreach for sales teams, but deciding whether to build a custom solution or buy a managed platform is complex. The article outlines three decision criteria—engineering risk, speed to market, and competitive advantage—and shows that...
Data Hygiene: How to Get Your CRM Shit Together
The article stresses that AI‑driven sales tools only succeed when CRM data is clean, warning that duplicates, outdated records, inconsistent fields, and broken ownership rules amplify errors. It outlines three core hygiene fixes: eliminating duplicate accounts, unifying fragmented intent signals,...
WTF Is N8n, and How Do I Use It for Sales?
n8n is a fair‑code, self‑hosted workflow automation platform that lets sales teams replace per‑task pricing models like Zapier with unlimited actions. Its visual node‑based editor supports branching, loops, and advanced error handling, enabling complex lead‑routing and CRM upsert workflows. By...
How to Use Close Forms with Workflows (and Never Miss a Lead Again)
Close’s native Forms and Workflow tools let inbound teams capture a prospect’s information and instantly trigger a series of automated actions. When a form is submitted, a lead is created or updated in the CRM, assigned to an owner, set...