Computerworld – IT Leadership

Apple’s Enterprise Partners Evolve Their Channel Approach

Apple’s enterprise adoption is accelerating, with 96 % of U.S. CIOs expecting Mac fleet growth in the next two years. To meet the complex needs of corporate deployments, channel resellers are becoming essential intermediaries. Jamf’s new partnership with European distributor Prianto equips resellers with sales, technical and professional services support, extending Apple‑first solutions across Europe. The move reflects a broader industry trend where MDM vendors are building MSP‑focused channel programs to address privacy, AI integration, and compliance challenges.