CustomerThink

CustomerThink

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Customer strategy, CX and marketing leadership

The AI Ferrari: Why Your CX Strategy Is Stuck on Concrete Blocks
NewsMay 18, 2026

The AI Ferrari: Why Your CX Strategy Is Stuck on Concrete Blocks

Enterprises are racing to add flashy AI models to CX platforms without the data infrastructure needed to make them work. Bhawani Shankar likens the AI model to a Ferrari, while the missing "wheels"—real‑time, connected, high‑quality data—keep the vehicle stationary. The...

By CustomerThink
TitanX Launches TitanTV to Redefine How Modern Sales Teams Learn Precision Outbound
NewsMay 18, 2026

TitanX Launches TitanTV to Redefine How Modern Sales Teams Learn Precision Outbound

TitanX announced TitanTV, a new media channel that streams weekly episodes on outbound sales mastery. Hosted by founder Joey Gilkey and top B2B revenue leaders, the series aims to replace outdated volume‑based tactics with precision‑focused frameworks. Available on the TitanTV...

By CustomerThink
The B2B Content Drift No One Talks About — and the Five-Day Diagnostic to Fix It
NewsMay 15, 2026

The B2B Content Drift No One Talks About — and the Five-Day Diagnostic to Fix It

A common issue in B2B firms is content drift—marketing continues to target a buyer persona that no longer drives revenue. The article illustrates this with a PVC windows maker whose revenue shifted to dealers, exposing a misaligned content strategy. It...

By CustomerThink
Typeform Drives a New Era of Customer Engagement with Growth Flow, Where Every Form Response Triggers Action
NewsMay 15, 2026

Typeform Drives a New Era of Customer Engagement with Growth Flow, Where Every Form Response Triggers Action

Typeform unveiled Growth Flow, an AI‑powered platform that transforms every form response into an automated customer‑lifecycle workflow. The solution captures richer data—up to 3.5 × more than traditional forms—enriches leads instantly, and routes actions across tools like Slack, Klaviyo and Zapier....

By CustomerThink
The Indirect Channel: It’s All About the Partner Experience
NewsMay 14, 2026

The Indirect Channel: It’s All About the Partner Experience

Indirect channels dominate revenue streams across technology, insurance, manufacturing, and other sectors, with 60%‑90% of sales flowing through partners such as distributors, brokers, and resellers. In the global tech market, channel partners account for over $3.4 trillion, roughly 70% of IT...

By CustomerThink
91% of Shoppers Say Loyalty Programs Drive Them to Shop as US Consumers Become “Loyalty Lovers”
NewsMay 14, 2026

91% of Shoppers Say Loyalty Programs Drive Them to Shop as US Consumers Become “Loyalty Lovers”

LoyaltyLion’s May 2026 survey of 2,000 U.S. shoppers shows loyalty programs have become a daily habit rather than a passive enrollment. On average, consumers belong to 3.16 e‑commerce loyalty schemes and actively use 2.77, logging in roughly 11 times a...

By CustomerThink
Synack’s Analysis of 11,000+ Vulnerabilities Reveals Top Weaknesses Attackers Are Weaponizing Today
NewsMay 14, 2026

Synack’s Analysis of 11,000+ Vulnerabilities Reveals Top Weaknesses Attackers Are Weaponizing Today

Synack’s 2026 State of Vulnerabilities Report, based on over 11,000 exploitable flaws discovered in 2025, shows a 42‑day reduction in mean time to remediate high‑severity issues and a 47% overall MTTR drop. The threat landscape intensified, with CVE disclosures up...

By CustomerThink
Semify Launches Industry’s First Scalable AI Optimization Service Built for Agency Success
NewsMay 12, 2026

Semify Launches Industry’s First Scalable AI Optimization Service Built for Agency Success

Semify announced the launch of its AI Optimization (AIO) service, the first scalable, white‑label solution built to help marketing agencies secure visibility on emerging AI‑driven search platforms such as ChatGPT, Google AI Overviews, Google AI Mode, and Perplexity. The offering...

By CustomerThink
Two Founders Bet that Documentation Is the Missing Layer in the AI Stack. HappySupport Closes Pre-Seed Investment.
NewsMay 12, 2026

Two Founders Bet that Documentation Is the Missing Layer in the AI Stack. HappySupport Closes Pre-Seed Investment.

HappySupport, a German AI startup, closed a €200,000 (≈$218,000) pre‑seed round backed by sevDesk co‑founder Fabian Silberer, Flip CEO Benedikt Brand, and L‑Bank. The company offers a self‑updating help‑center that syncs documentation with source‑code changes via its HappyRecorder Chrome extension and AI‑generated...

By CustomerThink
AskNicely Launches Reputation Manager to Turn Feedback Into Visibility, Lower Costs and Growth
NewsMay 12, 2026

AskNicely Launches Reputation Manager to Turn Feedback Into Visibility, Lower Costs and Growth

AskNicely unveiled Reputation Manager, an AI‑driven add‑on that unifies surveys, Google reviews and dozens of listing sites for multi‑location service firms. The tool prompts customers for reviews at optimal moments, aggregates feedback, and links sentiment to online visibility and revenue....

By CustomerThink
AI in CX: How to Build Empathy with Your Agentic Workforce
NewsMay 12, 2026

AI in CX: How to Build Empathy with Your Agentic Workforce

AI agents can boost customer‑experience empathy by automating high‑volume, low‑complexity tasks, allowing human representatives to focus on nuanced interactions. A 2025 Zurich‑YouGov‑Stanford study found 60% of shoppers prefer caring brands and 61% will pay more for empathetic service. Gartner predicts...

By CustomerThink
These 6 Common Customer Service Practices Actually Do More Harm Than Good
NewsMay 10, 2026

These 6 Common Customer Service Practices Actually Do More Harm Than Good

The article argues that many entrenched customer‑service habits actually hurt sales and loyalty, urging firms to eliminate six common practices. It cites retail research showing that greeting shoppers immediately can trigger a “just looking” mindset, and recommends starting interactions with...

By CustomerThink
After the Scan: Where QR Code Strategy Actually Begins
NewsMay 10, 2026

After the Scan: Where QR Code Strategy Actually Begins

QR codes have moved from novelty to a core marketing tool, with 70% of consumers scanning at least monthly and 71% finding them useful. Uniqode’s State of QR Codes 2026 report shows 98% of marketers see a positive impact, yet...

By CustomerThink
SAP Draws a Perimeter Around Agentic AI and What That Means for the Rest of US
NewsMay 9, 2026

SAP Draws a Perimeter Around Agentic AI and What That Means for the Rest of US

SAP released version 4 of its API Policy in April 2026, explicitly prohibiting semi‑autonomous or generative AI systems from calling undocumented or private SAP APIs. The rule limits agentic AI to SAP‑published endpoints and to pathways that SAP has officially endorsed,...

By CustomerThink
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