Muscle Milk Shakes up Its Protein Shake Lineup
Muscle Milk, owned by PepsiCo, has completely reformulated its protein shake lineup using ultra‑filtered milk, delivering 26 to 42 grams of complete protein per serving. The new formulas eliminate artificial sweeteners, flavors, and added colors while cutting the ingredient count in half. The launch coincides with a partnership with rugby medalist Ilona Maher and a nationwide “protein for all” campaign aimed at demystifying protein for everyday consumers. Four flavors are offered across a standard sub‑line and a higher‑protein Pro sub‑line.
Brown Cow Undergoes Brand Refresh
Brown Cow, the iconic cream‑top yogurt brand founded in 1973, has launched a comprehensive brand refresh with creative agency Little Big Brands. The redesign revives the original heritage story centered on Lily the Jersey cow, introducing a hand‑drawn mascot, updated typography,...
Mini Melts Teams with The Magnum Ice Cream Co. For Distribution Deal
Mini Melts USA has entered a strategic partnership with The Magnum Ice Cream Co. to operate Magnum‑branded vending machines across the United States, with a rollout beginning in summer 2026. The collaboration will place Magnum’s portfolio—including Good Humor novelty bars and...
U.S. Food and Beverage Processing Machinery Market Reaches $6.2 Billion
The 2026 Processing State of the Industry Report shows the U.S. food and beverage processing machinery market reached $6.2 billion in shipments for 2025, a 3.2% increase over the prior year. Analysts project the market will climb to $6.7 billion by 2027....
Dairy Checkoff Elects New Officers
The Dairy Management Inc. (DMI) board re‑elected farmer Marilyn Hershey as chair and added new vice‑chair, secretary, and treasurer from Colorado and California. The National Dairy Promotion and Research Board (NDB) chose Lolly Lesher as chair, with a full slate...
Buffalo Bills Name Treasure Cave Its Official Cheese
The Buffalo Bills have named Treasure Cave blue cheese its official cheese, integrating the product into Highmark Stadium’s menu and fan experiences. The partnership introduces a house‑made blue‑cheese dressing for wings, pizza and subs, and launches a "Ticket Tuesday" giveaway that...
Jeni's Splendid Ice Creams Names Former Ben & Jerry's Exec as New CEO
Jeni’s Splendid Ice Creams announced David Stever, the former CEO and CMO of Ben & Jerry’s, as its new chief executive officer. Stever brings more than 25 years of consumer‑packaged‑goods leadership, having overseen Ben & Jerry’s transformative growth and global...
Cooper Sharp Expands to the Midwest
Cooper Sharp, the Northeast‑origin deli cheese brand, announced its entry into the Midwest through a partnership with Meijer. The cheese is now available sliced to order in 5‑lb loaves of its Yellow and Black Pepper varieties at select Meijer deli...
McKinsey: Cost Management and Volume Growth Top Dairy Processor Priorities
McKinsey’s 2026 dairy playbook finds cost management and volume growth are the top strategic priorities for processors in the United States and Europe. About 65% of U.S. executives rank cost control among their three most important objectives, while roughly 70%...
TruMoo's Star Wars Blue Milk Returns
TruMoo, the farmer‑owned dairy brand of Dairy Farmers of America, has relaunched its Star Wars Blue Milk, a vanilla low‑fat milk, nationwide on April 16 to coincide with May the 4th. The product delivers 9 grams of protein, eight essential nutrients, and is now...
Blue Bunny Reimagines Its Mascot
Blue Bunny unveiled a reimagined version of its blue‑furred mascot, Blu, as part of a broader brand evolution tied to the upcoming national “Freeze The Moment” campaign. Developed with creative‑agency partner Digitas, the new Blu is positioned as a warm,...
Milk for Life Now to Be Branded Under Flagship Upstate Farms Products
Upstate Niagara Cooperative announced that its lactose‑free milk, previously sold under the Milk For Life label, will now be marketed as part of the Upstate Farms family. The rebrand includes new packaging and logo but retains the same ingredients, nutritional profile and five...
Plant Based Innovations Purchases Alpenrose Business From Smith Brothers Farms
Plant Based Innovations (PBI) has purchased the former Alpenrose butter, sour cream and ice‑cream mix operations in Clackamas, Oregon from Smith Brothers Farms. The deal preserves roughly 35 local jobs and keeps the product lines in grocery aisles. PBI now...
Cheney Brothers’ First South Carolina Facility Is Complete
Performance Food Group’s Cheney Brothers has completed its first South Carolina distribution hub, a 386,047‑square‑foot refrigerator/freezer center in Florence. Designed and built by A M King, the facility features 45 loading docks, the company’s largest culinary kitchen, and extensive cold‑storage zones for...
3-A SSI Seeks Expert Volunteers to Update Food Safety Standards
3‑A Sanitary Standards, Inc. (3‑A SSI) is opening applications for five expert working groups to update four sanitary equipment standards and one accepted practice, with a deadline of April 27 and group launches on May 11, 2026. The effort calls for balanced representation...