Limelight Inc.’s Case Study: Adaptive Rules Centre Delivers Near-3x Revenue Uplift & 10x Fill Rate Improvement for APAC Ad Exchange
Limelight Inc. released a case study showing its Adaptive Rules Centre (ARC) boosted a leading APAC ad exchange’s revenue by 289% and lift fill rates tenfold. The exchange replaced manual reporting with two account‑wide automation rules that dynamically adjusted QPS based on real‑time performance thresholds. ARC’s rule‑based toolkit enabled data‑driven decisions at scale while cutting operational overhead. The results demonstrate how programmable automation can transform programmatic monetisation for large ad exchanges.
Digest: UK VOD Services to Face New Ofcom Regulation; Canva Buys Animation and Marketing Startups; OOH Hit Record Revenue in...
The UK government is extending the Media Act 2024 to bring major video‑on‑demand services under Ofcom’s oversight, designating platforms with over 500,000 users as Tier 1 providers. New rules will enforce a broadcasting‑style code, introduce a complaints channel, and impose accessibility quotas...
EscalaX Reinforces Its Privacy & Compliance With BidSafe One
EscalaX announced a strategic partnership with privacy‑focused consultancy BidSafe One to strengthen its data‑protection and regulatory compliance posture. The collaboration will help EscalaX optimise consent management and align its operations with GDPR, CCPA/CPRA, IAB TCF and GPP standards. By integrating...
EQ Dry & Teads Redefine Diaper Marketing with a Campaign That Wins Hearts & Attention
EQ Dry partnered with global media platform Teads and agency UM to launch an omnichannel, attention‑driven campaign for its diaper line. The initiative leveraged Teads’ contextual targeting, inRead video and connected TV formats to reach parents across mobile and big‑screen...
Jon Nash & Danny Moggs Join UK Ad Tech Firm 59A to Drive North American Expansion
UK ad‑tech firm 59A announced the appointment of Jon Nash as US CEO and Danny Moggs as SVP of Sales to spearhead its North American launch from a new Venice Beach hub. Nash, a longtime collaborator with founder Adam Ray, will...
“AI Didn’t Create the Cracks in the System, It Exposed Them”: Q&A with Oz Etzioni, Clinch
In a Q&A with Clinch CEO Oz Etzioni, the interview highlights how AI has exposed deep fractures in traditional advertising workflows built on siloed point solutions. The surge in creative permutations and real‑time media demands has turned these fragmented systems...
“Omnichannel Planning Has Become a Living System.”: Yaron Tomchin, CEO, Mobupps
Mobupps CEO Yaron Tomchin says omnichannel planning has evolved into a living, AI‑driven system. He highlights fragmentation across mobile, web, CTV and emerging formats, and the need to shift from channel‑centric to outcome‑centric management. New ad‑tech advances enable near‑real‑time feedback...
Digest: Disney Takes On Bytedance Over AI Video App; Alliance of Independent Agencies Launches Middle East Chapter
ByteDance announced tighter safeguards for its AI video generator Seedance after Disney served a cease‑and‑desist alleging unauthorized use of Marvel and Star Wars characters. The move follows a surge of hyper‑realistic clips that raised copyright concerns across Hollywood. Meanwhile, the...