Tee Yih Jia Targets Plant-Based Growth with Asian-Western Fusion
Tee Yih Jia’s plant‑based brand ALTN is pursuing an “East meets West” strategy, launching new frozen meat‑free Asian and Western dishes as the broader plant‑based market slows. Leveraging its distribution network in 80 countries, the company refines recipes to appeal to both domestic and overseas consumers. ALTN stresses taste, texture and clean‑ingredient protein blends to differentiate from rivals like Beyond Meat and Quorn, which have reported revenue declines. The approach also eyes niche growth segments such as high‑protein, low‑sugar and low‑sodium products.

Growth Asia Summit 2026: Bel Group, Calbee Spotlight Protein and Healthier Innovation
The Growth Asia Summit 2026 will convene at Marina Bay Sands in Singapore from July 8‑10, with Day Two spotlighting protein and healthier product innovation. Bel Group’s Chief Strategy Officer for Asia, David Naidu, will outline the dairy giant’s shift toward nutritionally...

Shanghai Alcohol Warning Label Trials in Full Swing Across Online and Offline Sales
Shanghai's Municipal Health Commission has launched a citywide pilot requiring warning labels on every alcoholic beverage containing more than 0.5% alcohol by volume. The regulations mandate eye‑level, rectangular signs of specific dimensions in physical stores and prominent electronic warnings on...

K Food Exports Set to Take Major Hit After Losing Middle East Growth
South Korea’s K‑Food exports rose 4% YoY to $2.56 bn in Q1 2026, driven largely by the Middle East, which contributed $106 m and 32.3% of the growth. Escalating conflict between the United States, Israel and Iran disrupted logistics, causing a sharp...

China Focus: TaoKaeNoi X Chen Zheyuan Collab, Processed Foods Debate, Gut Health Trends in China, and More
Thailand’s snack maker TaoKaeNoi has appointed Chinese actor Chen Zheyuan as its global ambassador, aiming to accelerate seaweed snack sales and reposition the brand as a health‑focused lifestyle label. In parallel, Chinese food‑science leaders are urging a more science‑based view...

Flashy and Sweet: Brands Tap Health Trends in Artificial Sweetener Push
Chinese additive firms are marketing non‑nutritive sweeteners (NNS) as wellness ingredients as they expand globally, echoing a broader industry shift toward sugar‑reduction. Brands such as Coca‑Cola, Pepsi, Mixue, Haribo and Mars Wrigley are swapping aspartame for sucralose, isomalt or allulose to...

Gut Health, Clean Label Foods Surge in China Market
Chinese ingredient firms are racing to meet a booming demand for gut‑health and clean‑label foods. Joywin Natural Products is scaling inulin fiber from Jerusalem artichoke, touting low‑GI and satiety benefits, while ZNatural expands natural plant pigments for colour‑cleaning. Consumers increasingly...

TaoKaeNoi Taps Chinese Celebrity Star Power to Boost Seaweed Snack Growth
TaoKaeNoi, the Taiwanese seaweed snack brand, has signed Chinese celebrity Chen Zheyuan to accelerate its evolution into a global lifestyle brand. The partnership combines hyper‑localisation of product flavors for Chinese tastes with cultural synergy through a star whose image matches...

Start-Up Spotlight: Plaquette, Vicky en France, Morus and More
The latest start‑up spotlight highlights a wave of sustainable food innovations, from Belgium’s Plaquette winning a Gulfood award for its waste‑free, bite‑sized candy‑butters to Singapore’s Vicky en France up‑cycling 35 kg of eggshell membranes into collagen. Japan’s Morus is commercialising silkworm‑derived...

Nestlé Backs Filtered Brews as Next Major Coffee Trend
Nestlé is betting on the rising filtered‑coffee craze by unveiling the NESCAFÉ Fusion 3, a commercial‑grade machine that delivers gravity‑extracted filter brews in under a minute. The trend, which began in Japan, is spreading rapidly throughout Asia‑Pacific as consumers seek clearer...

India Focus: Alcohol Trends, Beer Consumption Growth and GLP-1
India’s beverage alcohol sector is accelerating, with total volume up 7% year‑on‑year in the first half of 2025, positioning it among the world’s fastest‑growing markets. Strong urbanisation and rising disposable incomes are fueling a 14.6% surge in Indian beer consumption,...

‘There Are No Bad Additives, only Bad Humans’: Experts Urge Fairer View of Processed Foods
Chinese food‑science experts warned that additives themselves are not harmful; misuse and poor discipline are the real risks. China currently authorises more than 2,300 additives, yet consumer distrust fueled by past scandals is driving a clean‑label push that clashes with...

Egg-Based Collagen: The Next Beauty-From-Within Superstar?
Singapore‑based Vicky en France has launched C’est La BERRY, a jelly‑stick supplement that delivers 500 mg of up‑cycled French eggshell membrane collagen (types I, V, X) along with antioxidants, prebiotics, biotin and glutathione. The company reports that 35 kg of membrane—equivalent to waste from...

Our Top 10 Most-Read F&B Industry News From March 2026
The March 2026 roundup highlights how geopolitical tension, regulatory changes, and shifting consumer health priorities are reshaping the global food and beverage sector. A tentative cease‑fire in the Iran conflict leaves commodity supply chains fragile, while Indonesia and South Korea...

Alt Protein Strategies: ‘Identity Priming’ and Hybrid Meat
Researchers highlight two levers to accelerate alternative‑protein adoption: identity‑priming messaging that frames plant‑based foods as extensions of shared meat‑eater values, and hybrid meat products that blend plant and animal proteins. Experiments showed omnivores responded more positively to ads featuring a...