You Rolled Out a New Enablement Platform. Now What Actually Changes?
Deploying a unified sales enablement platform shifts the first 90 days from guesswork to data‑driven execution. In weeks 0‑2, teams gain a clear baseline of deal activity, buyer engagement, and follow‑up speed. Weeks 3‑6 bring AI‑assisted preparation, tighter follow‑ups, and data‑rich coaching during deal reviews. By week 12, faster stage progression and activity‑based forecasting signal that the platform is reshaping execution, not just strategy.
5 Ways AI Is Changing How GTM Teams Operate
Highspot’s new guide outlines five ways AI is reshaping go‑to‑market (GTM) teams, moving from isolated tool usage to integrated, workflow‑centric processes. AI now automates repetitive tasks such as email drafting and content compliance, freeing reps for strategic activities. Data‑driven insights...
The Human Edge: Why AI Won’t Replace Sellers but Will Make Them Unstoppable
Sales leaders are increasingly deploying AI tools, yet only 28% of firms see measurable performance improvements. The article argues that AI cannot fully replace sellers because relationship building, empathy, and nuanced judgment remain human strengths. By targeting AI toward repetitive...
Sales Battlecards: Examples to Inspire B2B Sellers
Highspot’s latest guide explains how sales battlecards give B2B sellers instant access to competitor insights, pricing data, and objection‑handling talk tracks, turning complex intel into actionable one‑page cheat sheets. It outlines five battlecard templates—from objection‑handling to pain‑point focused—showing how each...
The Future of Enablement Is Performance
Sales enablement has progressed from simple content delivery to readiness training and now to performance enablement, which concentrates on real‑time deal execution. Leading organizations use a unified platform that combines content, AI‑driven insights, and continuous outcome measurement to surface gaps...
Highspot Announces Intent to Merge with Seismic
Highspot and Seismic announced a definitive agreement to merge, creating a unified AI‑powered revenue enablement platform. The combined entity will operate under the Seismic brand, with Seismic CEO Rob Tarkoff leading and Highspot founder Robert Wahbe joining the board. Permira,...
Agentic Workflows: Revolutionizing AI-Powered Sales
Agentic workflows—AI‑driven, task‑orchestrating agents—are reshaping go‑to‑market (GTM) operations by embedding native intelligence into sales, marketing, and enablement platforms. They automate repetitive actions such as CRM updates, content recommendation, outreach sequencing, and pipeline prioritization, allowing reps to focus on high‑value selling...