Mankind Pharma Highlights Rising Kidney Disease Risk on World Kidney Day
Mankind Pharma used World Kidney Day to spotlight the escalating burden of chronic kidney disease (CKD) in India, where an estimated 138 million people are affected—far above the global average of 10 percent. The campaign highlighted the disease’s silent progression, noting that up to 90 percent of kidney function can be lost before symptoms appear, making routine screening essential. It also underscored a stark transplant gap: India needs roughly 200,000 kidneys annually but performs only about 13,500 transplants, less than 6 percent of demand. By urging regular monitoring of blood pressure, blood sugar and kidney function, the initiative aims to drive early detection and preventive lifestyle changes.
Hyatt Reshuffles Leadership as Sunjae Sharma Moves to Asia Pacific Role, Vikas Chawla Named India President
Hyatt Hotels Corporation has reorganized its Asia‑Pacific leadership, moving Sunjae Sharma to a regional role based in Hong Kong and appointing Vikas Chawla as president of India and Southwest Asia. Sharma, who has driven Hyatt’s growth in India since 2002,...
BKT Tyres Launches ‘Elevate Your Drive’ Campaign with Ranveer Singh
BKT Tyres has launched the "Elevate Your Drive" campaign, fronted by Bollywood star Ranveer Singh, to announce its entry into India’s on‑highway tyre market. The TV‑led multimedia push highlights a purpose‑driven proposition built around confidence, progress and performance, and introduces...
Mayank Jain Joins Zee Media as Senior Vice President, Digital Ad Sales
Zee Media has appointed Mayank Jain as Senior Vice President of Digital Ad Sales, bringing over two decades of cross‑platform media experience. Jain previously drove digital revenue at TV9 and Times Internet, and will spearhead Zee’s push into the fast‑growing...
MIB Halts News TRPs for Four Weeks over Sensational US-Iran Conflict Coverage
India’s Ministry of Information and Broadcasting ordered the Broadcast Audience Research Council to suspend television news ratings (TRPs) for four weeks, citing concerns that sensational coverage of the US‑Iran conflict is stoking public panic. The pause aims to remove the...
JioStar Removes 36 IPTV Apps From Google Play and App Store
JioStar secured the removal of 36 high‑download IPTV apps from Google Play and the iOS App Store during the ICC Men’s T20 World Cup 2026, cutting off over 26 million global downloads and disrupting a piracy ecosystem. The move, backed by...
JioStar Blocks 420 Piracy Sites During T20 World Cup
JioStar launched a massive anti‑piracy campaign during the ICC Men’s T20 World Cup, blocking 420 illicit sites and removing 36 illegal IPTV apps that had amassed over 26 million downloads. The Delhi High Court injunction enabled the suspension of 141 piracy...
Newsrooms Rethink AI, Trust and Revenue Models
At the 22nd Video Broadcast and Broadband Tech Summit, Indian media leaders debated how AI, automation and shifting audience habits are reshaping newsrooms. Panelists highlighted AI’s role in proofreading, headline optimisation and large‑language‑model development to reduce costs and expand multilingual...
TRAI Outlines 6G, AI and Inclusion Roadmap for Broadcast Sector
At the 22nd Video Broadcast and Broadband Tech Summit, TRAI outlined a five‑year roadmap that couples 6G‑enabled gesture and voice TV with AI‑driven content agents, while stressing rural inclusion. The regulator highlighted the need to expand data‑centre capacity to roughly...
Powering the Great Tech-Celeration: Meet the Strategic Partners Behind VBS 2026
The 22nd Video Broadcast and Broadband Tech Summit (VBS 2026) will convene India’s media and technology leaders on 27 February in Mumbai under the theme “Managing the Great Tech‑celeration.” The event is co‑powered by JioStar and ZEE, with Amagi as...
Netflix Ad Revenue Set to Soar Past $8bn by 2030, Outpacing CTV Rivals: Warc
Netflix’s ad‑supported tier is on track to generate $8 billion in advertising revenue by 2030, far outpacing the broader connected‑TV (CTV) market. The company posted $1.5 billion in ad sales in 2025, more than 2.5 times its 2024 figure, and aims to double...
Sony Pictures Networks India Names Shruti Aneja as Lead – Agency Partnerships & Key Network Initiatives
Sony Pictures Networks India appointed Shruti Aneja as Lead – Agency Partnerships to deepen agency collaboration and drive ad‑revenue growth across its channel suite. Aneja, with 12 years at SPNI, will steer integrated sales and brand‑integration initiatives. Meanwhile, Raj Cooling Systems launched...
DD Free Dish E-Auction Revenue Dips to Rs 642 Crore as Slot Sales Fall
Prasar Bharati’s DD Free Dish completed its 8th e‑auction, collecting Rs 642 crore for FY26‑27, down from Rs 780 crore the prior year. Only 55 MPEG‑2 slots were sold, compared with 61 previously, reflecting a slimmer inventory and a revamped auction framework. The new...
