Retail media measurement is often portrayed as broken, yet the same sampling‑based, attention‑agnostic methods underpin TV, radio and outdoor metrics. Industry bodies such as IAB Europe and the MRC have already issued standardized frameworks that enable closed‑loop attribution and incrementality for retail media. The real gap lies in fragmented brand expectations and inconsistent retailer adoption of these standards, not in a lack of measurement tools. Aligning brand‑level success definitions with retailer data infrastructure is essential for reliable cross‑channel ROI.
Dunelm launched a new iOS and Android app to deepen its omnichannel strategy, linking physical stores, digital experiences, and customer data. The app extends the AI‑powered search and recommendation engine first introduced on Dunelm.com, creating a unified intelligence layer across...
Amazon Ads unveiled Creative Agent, an AI‑driven creative partner inside Creative Studio that lets advertisers generate video and display ads through a chat‑based workflow. Leveraging Amazon’s retail insights, the tool pulls product pages, shopper signals and brand guidelines to produce...
Samsung Ads introduced an Immersive Carousel ad unit on its European Smart TV home screens, supporting up to five rotating tiles per placement. The format appears on more than 70 million Samsung TVs, auto‑rotating every five seconds and also navigable via...
In 2025 Google and Bing introduced AI‑powered snippets and chat‑style overviews that answer queries directly, ushering in a zero‑click search era. Brands can no longer rely on traditional click‑through SEO and must instead structure content for featured snippets, FAQ blocks,...

Walmart posted a 5.6% revenue increase and a 10.8% rise in operating income for Q4 FY26, driven by a 27% jump in U.S. e‑commerce and 24% global digital sales growth. The retailer also saw advertising revenue surge 37%, with Walmart...

HelloFresh has introduced its Factor ready‑to‑eat (RTE) brand in Germany, extending a portfolio that already succeeded in Canada and the United States. Factor delivers fresh, heat‑and‑eat meals with high‑protein and vegetarian options, targeting consumers who want convenience without cooking. The...

Epetōme, the UK‑based gut‑health brand founded by nutritionist Emily English, has secured a multi‑million‑pound investment led by Active Partners and Redrice Ventures. The funding will accelerate its international rollout and fund expanded clinical trials on probiotics and prebiotics. Since its...

London jewellery brand L’ERA recorded over £140,000 in TikTok Live sales in 2025, nearly doubling its livestream revenue since launching in August 2023. The founders host four to six weekly livestreams, securing individual orders above £1,400 and using the channel...

Vinted has become the UK’s third‑largest fashion retailer, reporting €813.4 million in revenue for 2024—a 36 % jump from the prior year—and is on track to breach €1 billion. The platform now serves over 17.4 million UK users and leads in France by volume,...

Matt Sweeting, managing director of Claytons, explains how independent clothing retailers survive amid cost inflation and heightened competition from multichannel giants. He highlights that rising expenses, cautious shoppers, and pressure to match discounting and fast delivery erode margins, but superior...

ASICS EMEA posted a record €1.204 billion revenue for 2025, an 18.4% year‑on‑year increase. Growth was broad‑based, with SportStyle sales up 44% and strong gains across Performance Running, Tennis, Indoor and Apparel. Channel performance was robust: wholesale rose 22.5%, owned retail...

Retailers are rethinking Valentine’s Day as Gen Z shifts toward friend‑focused celebrations, coining the term “Zalentine’s Day.” Data shows 60 % of Gen Z will celebrate with friends, favoring authentic, shareable content over traditional romance imagery. Brands are urged to create digital‑first experiences—AR...

Esendex’s latest study ranks retail fourth among five industries for customer service, offering only 2.1 contact channels on average. Pure‑play ecommerce brands perform even worse, with just 1.2 channels, mainly email or web forms. Trustpilot scores reflect this gap—2.83 for...

A new Insider Trend and Fern Insights survey of 1,000 consumers in the UK, France and Germany finds that 53% of European shoppers aged 18‑75 use their mobile phones while in store, making the physical shop digital by default. Shoppers...

European parcel locker provider InPost will be acquired in a €7.8bn all‑cash public offer by a consortium led by Advent, FedEx, A&R (founded by InPost CEO Rafał Brzoska) and PPF. The consortium will own InPost with Advent and FedEx each...

Frasers Group announced it has entered into an agreement to acquire a majority shareholding in Maxi Sport SpA, a premium multi‑sport retailer with 18 stores across Italy. The deal supports Frasers Group’s strategy to expand its Sports Direct brand in...