Smirnoff Lança 48 Receitas De Drinques E Investe Em Eventos Presenciais Para Copa Do Mundo 2026
Smirnoff, Diageo’s vodka brand, launched the “Seleçoff” platform ahead of the 2026 FIFA World Cup, unveiling 48 nation‑inspired caipiroska recipes. The campaign pairs the cocktail lineup with a live‑experience arena in São Paulo that will serve themed drinks, host musical performances and showcase a limited‑edition green‑and‑yellow bottle. Retail shelves are being repositioned near produce aisles to simplify ingredient purchases, while a digital hub on The Bar and 48 Spotify jingles provide online guidance. The multi‑channel push aims to embed Smirnoff in fans’ tournament rituals.
Das Botas De Trabalho Às Travas Rosqueáveis: A Evolução Das Chuteiras Nas Primeiras Copas Do Mundo
The first World Cups (1930‑1938) featured heavy work‑boot‑style football shoes made of thick leather, steel toe caps and fixed metal studs, often weighing over 1 kg when soaked. A post‑World War II split between Adolf and Rudolf Dassler birthed Adidas and Puma,...
Botafogo Anuncia Saída Da Reebok E Terá Mizuno a Partir Do 2º Semestre
Botafogo announced it will part ways with Reebok, which supplied the club’s kits during its historic 2024 season that delivered both a Brasileirão title and a first‑ever Libertadores win. The Brazilian side will switch to Japanese sportswear brand Mizuno beginning...
Globo Anuncia Cinco Patrocinadores De Projeto Com Criadores De Conteúdo Para Copa 2026
Globo, in partnership with agency Play9, launched the "2026 Convocados" multiplatform project to amplify its World Cup 2026 coverage through a network of digital creators. The initiative secured five sponsors—Amazon, Localiza, Medley, Suvinil and BYD—and will feature 26 headline influencers...
UOL Transmitirá Brasileirão Feminino E Brasileirão Masculino Sub-20
UOL has secured rights to broadcast the 2026 Brasileirão Feminino Série A and the Brasileirão Masculino Sub‑20. Matches will stream for free on the UOL channel and its YouTube Sports feed, while select games will be exclusive to the paid UOL Play...
Campeões Estaduais, Flamengo E Cruzeiro Lideram Crescimento Digital Em Março
Flamengo and Cruzeiro, 2026 state champions, topped March digital growth among Brazilian clubs. Flamengo added 430,000 new followers, reaching 67 million total, driven mainly by TikTok and Instagram. Cruzeiro recorded 236,000 new followers, with Instagram contributing 54% and TikTok adding...