How InStyle Is Reaching the Next Gen with Its Original Social Series
InStyle magazine has turned its social‑first mockumentary series *The Intern* into a digital flagship, racking up more than 36 million views across eight seasons. The follow‑up series *The Boss*, launched in February, has already attracted 2.3 million views. By weaving brand integrations with Fossil and e.l.f. Cosmetics into the episodes, InStyle has created a monetizable content vehicle that aligns with its youthful audience. The strategy coincides with People Inc.’s 14% year‑over‑year digital revenue growth and a 9% rise in ad sales, even as print revenues fall.
Geico Plans to Stake Its Claim in Women’s Sports, Starting with March Madness
Geico is launching a three-part docuseries, *Miles that Matter*, featuring women’s basketball stars Azzi Fudd, Napheesa Collier, and men’s player Trey McKenney, to anchor its new focus on women’s sports. The campaign ties athlete stories to family moments in the...
Aerie Doubles Down on Its No-AI Pledge in Its Latest Campaign
Aerie reaffirmed its "no AI" policy by launching a new campaign that features only real people, including Pamela Anderson, and explicitly rejects generative‑AI‑created models. The brand’s Instagram post announcing the pledge became its most‑liked content, surpassing 40,000 likes. In Q4...
How Sportsbooks Plan to Turn Bracket-Mania Into Long-Term Betting Interest
Sportsbooks are leveraging March Madness to turn casual bracket participants into long‑term bettors. BetMGM and Fanatics deployed former college athletes—Haley and Hanna Cavinder and gymnast Livvy Dunne—as social‑first influencers to attract younger, especially female, audiences. The campaigns combine digital content,...
