Recent Posts
News•Feb 26, 2026
Coach Just Turned Storytelling Into a Fashion Statement
Coach’s Spring 2026 "Explore your story" campaign turns storytelling into a fashion platform, pairing a new book‑charm collection with the iconic Tabby bag. The initiative was co‑created with Gen Z communities across the U.S., China and beyond, and features ambassadors from film, music and sport. Partnerships with Penguin Random House, WNBA, Bilibili and cultural platforms extend the narrative into digital, retail and campus‑tour experiences. The campaign positions Coach as a cultural hub where self‑expression meets luxury accessories.
By Marketing-Interactive
News•Feb 25, 2026
Explora Journeys Turns the Ocean Into a Five-Star Hotel
Explora Journeys launched a global “hotel without an address” campaign, positioning its cruise ships as five‑star floating hotels. Developed by McCann Paris and directed by Jonas Lindstroem, the film showcases on‑board rituals reimagined as hotel experiences. The brand highlights its...
By Marketing-Interactive
News•Feb 25, 2026
Eu Yan Sang Picks Brand Partner to Give 150 Years a Modern Twist
Heritage traditional‑medicine brand Eu Yan Sang has engaged Agency Design, led by fractional CMO Bassam Abdel‑Rahman, to revamp its brand and growth‑marketing strategy ahead of its 150th anniversary. The partnership will focus on brand positioning, digital acceleration and e‑commerce across...
By Marketing-Interactive
News•Feb 24, 2026
Menarini Consolidates APAC Media Mandate with Agency Appointment
Menarini Asia‑Pacific has appointed Omnicom Media’s PHD as its regional media agency, expanding the partnership to seven additional markets—India, Malaysia, Indonesia, Thailand, Taiwan, Vietnam and Korea—effective January 1 2026. The new remit consolidates media planning and buying across Menarini’s pharmaceutical and consumer‑health...
By Marketing-Interactive
News•Feb 24, 2026
Can Sting Turn F1 Speed Into Brand Momentum with Mercedes-AMG PETRONAS?
Sting Energy has launched a high‑impact partnership with the Mercedes‑AMG PETRONAS F1 Team, extending PepsiCo’s 2025 global Formula 1 agreement. The collaboration debuted via a unique digital film where the F1 car itself announced the deal, reinforcing the brand’s “Fast just got faster”...
By Marketing-Interactive
News•Feb 24, 2026
Millennials and Gen Z Are Spending Smarter, Not Less, on Travel in 2026
Millennials and Gen Z are maintaining or expanding travel budgets in 2026, with 88 % planning to keep or increase spending despite economic headwinds. The Klook Travel Pulse 2026 report shows APAC leading growth, as travelers there are 50 % more likely than their...
By Marketing-Interactive
News•Feb 23, 2026
LinkedIn Gets Real About Work, One Awkward Moment at a Time
LinkedIn unveiled a global brand campaign, “The network that works for you,” created with McCann New York. The humor‑driven ads spotlight awkward, everyday work moments while positioning LinkedIn as a partner for career and business growth. The rollout is split...
By Marketing-Interactive
News•Feb 23, 2026
Moonfolks Plants Flag in Brunei, Signals Wider Southeast Asia Push
Moonfolks, the independent Southeast Asian agency, has opened its first Brunei office in Bandar Seri Begawan, making it one of the earliest foreign agencies to establish a physical presence there. The office is led by managing partner Sheikh Idham Abas...
By Marketing-Interactive
News•Feb 20, 2026
Netflix Nabs Former Google Comms Director for APAC Role
Netflix has appointed Joy Albert, former Google Asia Pacific communications director, as Vice President of Communications for the region, effective March 9 in Singapore. Albert, who spent over a decade at Google, joins alongside Flávia Vígio, who will lead Latin America...
By Marketing-Interactive
News•Feb 20, 2026
Gen Z Perspectives: Our Favourite CNY Campaigns and Huat’s the Deal with Mahjong Sets
Marketing‑Interactive’s Gen Z Perspectives highlights three standout Chinese New Year campaigns in Singapore and Malaysia. Australian Pork’s CNY initiative reframes prosperity around trust and quality, featuring MasterChef judge Audra Morrice. The Singapore Kindness Movement released a cheeky short film, “Pineapple...
By Marketing-Interactive
News•Feb 20, 2026
Leonardo Ai Unveils ‘Yours to Create’ Rebrand as It Pushes Deeper Into Creator Control
Leonardo.AI, now owned by Canva, has rebranded around the mantra “Yours to Create,” positioning human agency at the core of its generative‑AI offering. The company launched a visual‑first API that lets creators design outputs in the UI and export production‑ready...
By Marketing-Interactive
News•Feb 19, 2026
L’Oréal's Ankit Porwal Moves to India-Based Marico to Drive Digital Beauty Ambitions
L’Oréal regional leader Ankit Porwal has left the French beauty giant to become Marico’s CEO of beauty, styling and digital business. Porwal brings more than 13 years of e‑commerce, innovation and marketing transformation experience across Southeast Asia, the Middle East and India....
By Marketing-Interactive
News•Feb 17, 2026
Expand 2026: Decoding Growth, Innovation and the APAC Opportunity
The Marketing‑Interactive team is launching Expand 2026, a one‑day, invitation‑only forum in Sydney on July 29 aimed at senior Australian brand leaders. The event will explore how growth is increasingly driven by Asia‑Pacific trends such as social commerce, super‑apps, and creator‑led retail....
By Marketing-Interactive