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Marketing-Interactive

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Asia marketing/brand leadership and people moves

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Visa APAC Nabs Alvina Seah as Head of Visa Design and Creative Studio
News•Feb 13, 2026

Visa APAC Nabs Alvina Seah as Head of Visa Design and Creative Studio

Visa Asia Pacific has appointed Alvina Seah as head of its newly created Design and Creative Studio. In this role, Seah will build an in‑house creative team to strengthen Visa’s brand, drive marketing innovation, and support business growth across the region. She reports to CMO Danielle Jin and brings more than 20 years of agency leadership experience, including senior roles at GOVT VCCP and BBDO. The appointment follows Visa’s recent high‑profile campaigns, such as the Olympic storytelling initiative and a BLACKPINK‑led activation.

By Marketing-Interactive
Gen Z Perspectives: NDP 2026, AI Caricatures and Do Mascots Still Matter?
News•Feb 13, 2026

Gen Z Perspectives: NDP 2026, AI Caricatures and Do Mascots Still Matter?

Singapore’s National Day Parade 2026 is issuing a tender to appoint a creative agency that will design and manage a nationwide branding and publicity campaign through August 2026. IKEA Singapore jumped on the AI‑generated caricature craze, turning its popular panda,...

By Marketing-Interactive
TikTok and Fabulate Team up to Scale Creator Content Across APAC with AI at the Core
News•Feb 12, 2026

TikTok and Fabulate Team up to Scale Creator Content Across APAC with AI at the Core

TikTok has partnered with Fabulate to embed its Symphony generative‑AI suite into the influencer‑marketing platform, creating a unified workflow for brands and creators across APAC. The integration adds AI dubbing, video generation and licensed digital avatars directly into Fabulate’s SparQ 2.0...

By Marketing-Interactive
The APAC Playbook: Connecting Insights, Experimentation, and Personalisation in 2026
News•Feb 12, 2026

The APAC Playbook: Connecting Insights, Experimentation, and Personalisation in 2026

APAC e‑commerce marketers are rapidly elevating personalization, with 71% ranking it a top priority and half claiming in‑house technical expertise. However, fragmented audience definitions, limited outcome‑based measurement, and constrained experimentation are eroding ROI and slowing growth. Mastercard’s latest maturity report...

By Marketing-Interactive

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