Expand 2026 Speaker Lineup Revealed as Global CMOs and CEOs Join the Stage

Why It Matters

EXPAND spotlights Asia‑Pacific as an immediate growth frontier, giving Australian marketers direct insight into market‑specific strategies and emerging digital channels. The forum’s high‑profile lineup signals a shift toward actionable, cross‑border collaboration that could reshape brand expansion plans.

Key Takeaways

• EXPAND gathers 150 senior marketers, CEOs, and founders in Sydney
• Domino’s Pizza Enterprises CEO Merrill Pereyra headlines inaugural speaker lineup
• Coca‑Cola’s ASEAN ready‑to‑drink VP discusses social commerce trends
• Asian market leaders stress immediate growth frontier for Australian brands
• Sessions will explore localisation vs global consistency and TikTok Shop

Pulse Analysis

The launch of EXPAND reflects a broader industry trend: marketers are seeking live, peer‑driven forums that translate macro‑level data into tactical playbooks. Unlike traditional conferences that recycle case studies, EXPAND promises a curated agenda that zeroes in on the Asia‑Pacific’s accelerating digital ecosystem. By anchoring the event in Sydney, the organizers position Australia as a gateway to the region, encouraging brands to view the market not as a distant prospect but as a current revenue engine. This strategic framing aligns with the growing demand for real‑time insights into social commerce, super‑app integration, and localized consumer journeys.

The speaker roster underscores the forum’s dual focus on global brand muscle and regional agility. Leaders such as Domino’s newly appointed CEO Merrill Pereyra and Coca‑Cola’s ASEAN ready‑to‑drink VP bring proven scaling expertise, while emerging voices like Tam Jai International’s CMO Ronald Wong highlight how Asian consumer nuances drive innovation. Topics ranging from TikTok Shop adoption to the balance between data‑driven media buying and creative storytelling aim to equip attendees with a playbook that can be executed across fragmented markets. By juxtaposing multinational perspectives with home‑grown Asian insights, EXPAND creates a cross‑pollination of ideas that is rare in conventional marketing events.

For Australian brands, the implications are immediate and measurable. Access to senior executives who have navigated growth in both mature and emerging economies can accelerate go‑to‑market strategies, reduce trial‑and‑error costs, and sharpen competitive positioning. The invite‑only format ensures high‑quality networking, fostering partnerships that may translate into joint ventures, localized campaigns, or technology collaborations. As the region’s consumer spend continues to shift toward mobile‑first experiences and live‑stream commerce, forums like EXPAND become critical accelerators, helping marketers convert strategic intent into sustainable revenue growth.