Menarini Consolidates APAC Media Mandate with Agency Appointment
Menarini Asia‑Pacific has appointed Omnicom Media’s PHD as its regional media agency, expanding the partnership to seven additional markets—India, Malaysia, Indonesia, Thailand, Taiwan, Vietnam and Korea—effective January 1 2026. The new remit consolidates media planning and buying across Menarini’s pharmaceutical and consumer‑health portfolios, with PHD’s Singapore hub handling strategy, AI‑driven execution via Omni, and performance governance. The two‑year agreement, with an option to extend, replaces a fragmented market‑by‑market approach, aiming for faster insight cycles and consistent measurement. Early transition work focuses on digital, influencer tactics, and a unified performance‑tracking dashboard.
Can Sting Turn F1 Speed Into Brand Momentum with Mercedes-AMG PETRONAS?
Sting Energy has launched a high‑impact partnership with the Mercedes‑AMG PETRONAS F1 Team, extending PepsiCo’s 2025 global Formula 1 agreement. The collaboration debuted via a unique digital film where the F1 car itself announced the deal, reinforcing the brand’s “Fast just got faster”...
Millennials and Gen Z Are Spending Smarter, Not Less, on Travel in 2026
Millennials and Gen Z are maintaining or expanding travel budgets in 2026, with 88 % planning to keep or increase spending despite economic headwinds. The Klook Travel Pulse 2026 report shows APAC leading growth, as travelers there are 50 % more likely than their...
LinkedIn Gets Real About Work, One Awkward Moment at a Time
LinkedIn unveiled a global brand campaign, “The network that works for you,” created with McCann New York. The humor‑driven ads spotlight awkward, everyday work moments while positioning LinkedIn as a partner for career and business growth. The rollout is split...
Moonfolks Plants Flag in Brunei, Signals Wider Southeast Asia Push
Moonfolks, the independent Southeast Asian agency, has opened its first Brunei office in Bandar Seri Begawan, making it one of the earliest foreign agencies to establish a physical presence there. The office is led by managing partner Sheikh Idham Abas...
Netflix Nabs Former Google Comms Director for APAC Role
Netflix has appointed Joy Albert, former Google Asia Pacific communications director, as Vice President of Communications for the region, effective March 9 in Singapore. Albert, who spent over a decade at Google, joins alongside Flávia Vígio, who will lead Latin America...
Gen Z Perspectives: Our Favourite CNY Campaigns and Huat’s the Deal with Mahjong Sets
Marketing‑Interactive’s Gen Z Perspectives highlights three standout Chinese New Year campaigns in Singapore and Malaysia. Australian Pork’s CNY initiative reframes prosperity around trust and quality, featuring MasterChef judge Audra Morrice. The Singapore Kindness Movement released a cheeky short film, “Pineapple...
Leonardo Ai Unveils ‘Yours to Create’ Rebrand as It Pushes Deeper Into Creator Control
Leonardo.AI, now owned by Canva, has rebranded around the mantra “Yours to Create,” positioning human agency at the core of its generative‑AI offering. The company launched a visual‑first API that lets creators design outputs in the UI and export production‑ready...
L’Oréal's Ankit Porwal Moves to India-Based Marico to Drive Digital Beauty Ambitions
L’Oréal regional leader Ankit Porwal has left the French beauty giant to become Marico’s CEO of beauty, styling and digital business. Porwal brings more than 13 years of e‑commerce, innovation and marketing transformation experience across Southeast Asia, the Middle East and India....
Expand 2026: Decoding Growth, Innovation and the APAC Opportunity
The Marketing‑Interactive team is launching Expand 2026, a one‑day, invitation‑only forum in Sydney on July 29 aimed at senior Australian brand leaders. The event will explore how growth is increasingly driven by Asia‑Pacific trends such as social commerce, super‑apps, and creator‑led retail....
Visa APAC Nabs Alvina Seah as Head of Visa Design and Creative Studio
Visa Asia Pacific has appointed Alvina Seah as head of its newly created Design and Creative Studio. In this role, Seah will build an in‑house creative team to strengthen Visa’s brand, drive marketing innovation, and support business growth across the...
Gen Z Perspectives: NDP 2026, AI Caricatures and Do Mascots Still Matter?
Singapore’s National Day Parade 2026 is issuing a tender to appoint a creative agency that will design and manage a nationwide branding and publicity campaign through August 2026. IKEA Singapore jumped on the AI‑generated caricature craze, turning its popular panda,...
TikTok and Fabulate Team up to Scale Creator Content Across APAC with AI at the Core
TikTok has partnered with Fabulate to embed its Symphony generative‑AI suite into the influencer‑marketing platform, creating a unified workflow for brands and creators across APAC. The integration adds AI dubbing, video generation and licensed digital avatars directly into Fabulate’s SparQ 2.0...
The APAC Playbook: Connecting Insights, Experimentation, and Personalisation in 2026
APAC e‑commerce marketers are rapidly elevating personalization, with 71% ranking it a top priority and half claiming in‑house technical expertise. However, fragmented audience definitions, limited outcome‑based measurement, and constrained experimentation are eroding ROI and slowing growth. Mastercard’s latest maturity report...
