Netflix Subscribers Paying More Despite Less Original Content
Netflix’s first‑quarter 2026 slate delivered just 23 original films, the fewest since 2018, while the streamer raised its Australian premium price to $28.99 AUD (about $19 USD), more than double the 2018 level. The drop from 50 films in Q1 2022 reflects a strategic shift toward fewer, higher‑profile titles and a stronger focus on advertising and paid‑sharing revenue streams. Despite the slimmer film pipeline, Netflix reported 2025 revenue up 16% to $45 billion and ad sales exceeding $1.5 billion. The moves underscore a broader industry tension between rising subscription costs and subscriber expectations for value.
ACAM and Kantar Team up on AI Readiness Benchmark
The Australian Centre for AI in Marketing (ACAM) has partnered with research firm Kantar to expand its national AI‑in‑marketing benchmark, with IBM remaining the founding enterprise partner. Participation by senior marketers has more than doubled for the second‑year study, reflecting...
QMS Lights up Vivid Sydney with Major Brand Activations
QMS has teamed with more than 20 major advertisers to illuminate Vivid Sydney 2026, deploying its City of Sydney digital street‑furniture network across iconic locations. The partnership includes a recent rollout of 50 premium digital screens in the CBD, expanding...
Youi Challenges Origin Fans to Prove They Are True Blues or Maroons
Youi has introduced Origin Verified, a digital fan‑verification platform that lets New South Wales and Queensland supporters prove their State of Origin loyalty through trivia and code‑word challenges. Participants earn status levels—from Bandwagoner to Immortal—and receive shareable graphics, while a...
Reports: Andrew Abdo Resigns as NRL Chief Executive
Andrew Abdo has reportedly resigned as chief executive of the National Rugby League and is expected to join Tennis Australia. He led the NRL through the COVID‑19 restart, the Las Vegas season‑opening series, and expansion initiatives in Papua New Guinea...
The Coffee Club Launches Biggest Loyalty Overhaul in 35 Years
The Coffee Club has rolled out its most significant loyalty overhaul in 35 years, launching a $3 membership trial in South Australia that offers instant pricing discounts on food and drinks. The program replaces the existing Club App and VIP...
Spotify to Monetise AI-Generated Covers in Universal Partnership
Spotify has sealed a licensing agreement with Universal Music Group to let Premium subscribers generate AI‑driven song covers and remixes within the app. The tool will launch as a paid add‑on, ensuring that any AI‑created content is licensed, credited and...
ACM Links with Passendo to Overhaul Newsletter Advertising
Australian Community Media (ACM) has partnered with Passendo to overhaul its newsletter advertising across more than 80 regional, rural and suburban titles. The integration makes ACM the first Australian publisher to use Passendo’s end‑to‑end ad‑serving technology inside email. By leveraging...
LG Returns to MasterChef Australia as Viewers Eye Appliance Upgrades
LG Electronics Australia has renewed its partnership with MasterChef Australia for a second year, after research showed the 2025 sponsorship lifted appliance consideration to 22% of viewers. The campaign delivered an 81% viewer consideration rate, a 5% rise in consideration,...
Vistar Media Shows 3D Motion Lifts DOOH Brand Awareness by 67%
Vistar Media’s "Science in Motion" report shows that adding motion to digital out‑of‑home (DOOH) ads lifts ad recall by 33% and brand awareness by 50% versus static creatives. Among motion formats, 3D delivers the strongest results, boosting top‑of‑mind awareness 67%...
‘Those Words Are in the Contract’: Bianca Dye on Why She Wouldn’t Do MAFS
Australian radio personality Bianca Dye told KIIS FM she would not apply to appear on Married at First Sight after recent UK season rape allegations. She recounted a rigorous background check that forced her to delete a 2016 social‑media post and warned...
IAB Australia Launches AI Prompting Framework for Adland
IAB Australia has unveiled a vendor‑agnostic Large Language Model (LLM) Prompting Framework to help marketers, publishers, creatives and ad‑tech firms use generative AI safely and consistently. The framework is split into five editions—General, Buy‑Side, Sell‑Side, Creative and AdTech—each packed with...
The Most Expensive 12 Weeks Your Business Never Planned For
Analytic Partners warns that just 12 weeks of supply disruption can shave 1.5% off a company’s annual revenue, a risk now materialising as the Middle East conflict ripples through Asia‑Pacific markets. Governments in Australia, the Philippines and Singapore are already...
Mamamia Hits Second in Podcast Ranker After Key Role Made Redundant
Australian Podcast Ranker for April 2026 shows Hamish & Andy leading with 832,058 monthly listeners, while Mamamia Out Loud holds second place with 722,478 listeners. News remains the dominant genre, attracting nearly 5 million listeners, followed by Society & Culture and...
The Mountain Wants You Scrolling: Paramount+ Eyes Podcasts
Paramount+ announced plans to integrate video podcasts from CBS News and CBS Sports into its streaming service, creating a short‑form, algorithm‑driven feed. The initiative, championed by Skydance owner David Ellison, seeks to capture the “lean‑back” audience that currently consumes snackable...