Metics Media

Google Ads Tutorial 2026 - How To Run Google Ads for Beginners

The video is a step‑by‑step tutorial for beginners on launching a Google Ads Search campaign in 2026, covering account creation, billing, and campaign structure. It walks viewers through setting campaign objectives, choosing “without guidance,” selecting search type, and configuring bidding—recommending max‑clicks with a capped CPC. It emphasizes precise location targeting, disabling unnecessary networks, and using presence targeting to ensure ads reach actual customers. The presenter highlights that ad rank depends on both bid amount and ad quality, noting “even if someone bids more, you can still show above them if your ad is more relevant.” He also advises turning off AI Max and using manual keyword research instead of Google’s auto‑generated suggestions. By following these practices, marketers can avoid common pitfalls such as overspending on irrelevant traffic, improve ROI, and build a solid foundation for ongoing optimization, making Google Ads a viable lead‑generation channel for small businesses.