AEG Shot This Spot Through a Lasagna Dish
AEG launched a 30‑second TV spot for its N.E.W. Favorit dishwasher, filming the entire commercial through a glass lasagna dish that had just completed a wash cycle. The concept mirrors Apple’s “Shot on iPhone” campaign but pushes the idea further by using the appliance itself as proof of cleaning power. Directed by James Hawes and produced with Publicis London, the ad debuted in Belgium, Luxembourg and the Netherlands, with plans to roll out across additional European markets.
How TaylorMade Told the Human Story Behind Its Drivers
TaylorMade partnered with Zambezi to launch its new Qi4D driver through a long‑form documentary titled “Finding Fast.” The film pulls back the curtain on the engineering process, showcasing failures, testing sessions, and candid conversations with engineers, fitters, and tour players....
Clio Health Champions: Sara Brooks, Chief Growth Officer – BetterHelp
Sara Brooks, BetterHelp’s Chief Growth Officer, leverages 18 years of scaling consumer‑tech firms—including two IPOs—to drive global marketing and expansion. She recently spearheaded the "Mind Over Madness" campaign, partnering with NBA star Joakim Noah to tie free therapy hours to basketball assists...
Clio Health Champions: Jordan Snyder, SVP of Data Intelligence – BBDO Chicago
Jordan Snyder, SVP of Data Intelligence at BBDO Chicago, leads the integration of data and creativity across the agency’s health and wellness portfolio. He emphasizes using large datasets to uncover human‑focused patient segments and leverages AI as an accelerator, not...
Clio Health Champions 2025: Meet 20 Leaders Driving Progress in Healthcare Marketing
Clio Health announced its 2025 Health Champions, a slate of 20 individuals from agencies, biotech/pharma, nonprofits and even UEFA who are shaping healthcare marketing. The roster, released on May 15, spotlights senior creatives and strategists such as Jillian Baum of Klick Health...
Blake Davis of Green Hill Music on Working With Olivia Newton-John
Blake Davis, GM of Green Hill Music, oversees a catalog of more than 3,000 titles spanning jazz, New Age, Celtic and pop. He recently led the 40th‑anniversary reissue of Olivia Newton‑John’s iconic "Physical," adding rare content and remastered audio. Davis is...
Hallie Harris of HLOVECO on Building Brands for Amazon and Rhone
Hallie Harris, founder and CEO of HLOVECO, leverages her creator‑economy expertise to build personal brands for high‑profile clients. She previously led a multi‑million‑dollar influencer campaign for Amazon Fire in 2017, pioneering brand storytelling through YouTube personalities. In January 2024, HLOVECO...
How a Curious Robot Helped Launch Quechua’s New Hiking Shoe
Quechua introduced its premium MH900 hiking shoe through a cinematic campaign centered on a rogue robot, QUECH‑01, that tests the shoe in rugged Alpine terrain. The narrative highlights the brand’s engineering heritage by contrasting data‑driven robot measurements with human sensory...
Ellie Norman of Formula E on Cultural Bridge-Building
Ellie Norman, chief marketing officer of Formula E, previously held senior marketing roles at Manchester United and Formula 1. In a recent interview she outlined her career path and highlighted the “EVO Sessions” initiative that placed global creators behind the sport’s fastest‑accelerating...
Toys to Rituals: The Big Opportunity for Kellogg’s
Kellogg's has revived the classic cereal‑box toy gimmick by inserting Disney‑Pixar Toy Story 5 collectibles into 55‑ounce Frosted Flakes packages. The move taps into a broader nostalgia wave that, according to GWI, resonates especially with Gen Z, who feel nostalgic for eras they never...
Emery Barnes of Fanatics Sportsbook on Working With the Knicks and Megan Thee Stallion
Fanatics Sportsbook’s director of social media, Emery Barnes, sat down to discuss his Chicago roots, New York Knicks fandom, and the brand’s latest cultural push. He highlighted a high‑profile NBA campaign that paired the sportsbook with Megan Thee Stallion, marking...
Why Your Brand Should Be Creating for the 50+ Crowd
The 50+ cohort now drives roughly half of U.S. consumer spending and boasts strong financial stability, yet only 17% of brands have a dedicated strategy for them. Today’s older adults are digitally savvy, active, and culturally engaged, contradicting outdated stereotypes....
Clio Awards’ CEO on Celebrating the Power of Creators
Clio Awards CEO Nicole Purcell announced the launch of Clio Creators, a new program designed to honor the creator economy as a distinct industry. The initiative follows a series of vertical expansions—including Clio Health, Clio Entertainment, and Clio Sports—that tailor...
Harlem Globetrotters Dunk for McD’s Down Under
McDonald’s Australia has launched a new "Dunked" campaign to promote its Korean Sticky BBQ menu, enlisting the Harlem Globetrotters as brand ambassadors. Created by Wieden+Kennedy Sydney, the handheld‑style film follows the players as McDonald’s staff, blending trick‑shot basketball with kitchen...
Nicole Van Zanten of ICUC on Mattress Firm, Chili’s and Macy’s
Nicole van Zanten, co‑president and chief growth officer of ICUC, highlighted the agency’s recent brand‑centric projects, including an April Fool’s “Margarita Mattress” stunt for Mattress Firm and Chili’s and a TikTok‑inspired plus‑size dress solution for Macy’s. She praised Oatly’s community‑focused campaigns and...