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Neal Schaffer’s Blog

Neal Schaffer’s Blog

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Insights into social media marketing strategy, influencer marketing, and social selling, written by Neal Schaffer – a social media strategist and author helping businesses drive growth through social media.

Recent Posts

What Is Shopify? How It Works + Pricing Guide (2026)
News•Jan 12, 2026

What Is Shopify? How It Works + Pricing Guide (2026)

Shopify is a cloud‑based e‑commerce platform that lets merchants launch and run online stores without coding, offering design, payments, inventory, and shipping tools in a single dashboard. The service supports more than 5.6 million live stores and over 875 million customers worldwide, scaling automatically for traffic spikes. Pricing begins at $39 per month with a three‑day free trial and a promotional $1 per month for the first three months. Shopify also provides a robust app marketplace and AI‑driven content tools to enhance store performance.

By Neal Schaffer’s Blog
How to Use Instagram Collaborative Posts
News•Jan 6, 2026

How to Use Instagram Collaborative Posts

Instagram’s collaborative post feature lets two or more accounts co‑author a single piece of content that appears on each profile and shares all engagement metrics. Users can invite up to five collaborators (six accounts total) for feed posts, carousels, or...

By Neal Schaffer’s Blog
Does Facebook Advertising Still Work? What the Data Actually Shows
News•Jan 5, 2026

Does Facebook Advertising Still Work? What the Data Actually Shows

Facebook’s ad platform reaches 3.07 billion users and generates $122 billion in revenue, but effectiveness hinges on strategic targeting and continuous optimization. Data from WordStream and industry reports show an average click‑through rate of about 1.7% and CPC ranging from $0.34 to...

By Neal Schaffer’s Blog
Backlinks in SEO Explained: Why They Matter and How to Build Them
News•Dec 31, 2025

Backlinks in SEO Explained: Why They Matter and How to Build Them

Neal Schaffer explains that backlinks are essential SEO votes of credibility that can dramatically boost rankings, authority, and referral traffic. He distinguishes high‑quality links—dofollow, editorial, relevant, well‑placed, with natural anchor text—from low‑quality or toxic links that can harm rankings, and...

By Neal Schaffer’s Blog
Effective Email Marketing for Real Estate Agents
News•Dec 30, 2025

Effective Email Marketing for Real Estate Agents

Real estate agents are missing out by neglecting email marketing, despite its proven 4,200% ROI across industries. The guide outlines how systematic segmentation, targeted campaigns, and automation can turn cold leads into warm prospects and past clients into referral engines....

By Neal Schaffer’s Blog

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