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AI Is Everywhere, but Human Marketers Still Get the Credit: Horizon’s Jeremy Flynn

In a recent interview, Horizon’s Jeremy Flynn explained how the agency is embedding artificial intelligence into every stage of its media services, reflecting a broader shift in chief marketing officer (CMO) expectations from simple media execution to measurable growth experiences. Flynn detailed the Blue platform, which uses AI to onboard first‑ and third‑party data, build audiences, activate campaigns and measure results. The technology acts as a “companion” that amplifies employee and brand intelligence, allowing marketers to run hundreds of experiments instead of a handful and to extract actionable insights from massive data sets. He emphasized that “humans still are the ones who have the ideas,” positioning AI as a tool that augments, not replaces, creative thinking. Horizon also leverages generative AI and an open ecosystem of partners to rescore and even generate creative assets that resonate with specific audience segments. The ultimate goal, Flynn said, is to make marketing an engine of growth that speaks directly to CFOs, tying campaign performance to financial outcomes. By delivering hyper‑personalized experiences and surfacing deep consumer insights, agencies can shift from cost centers to strategic partners that drive bottom‑line results.